Today’s consumers have raised their awareness about the environment when doing their shopping. Hence, sustainable packaging is essential for your business to win their trust and loyalty, do you believe it? Botta Packaging has collected the results of recent researches about consumer’s perception toward sustainable packaging as a guidance for your green business strategy as following:
Represented by a research of scholars from The Bucharest University of Economic and Bucharest Dimitrie Cantemir Christian University in Romania, Romanian consumers prefer the sustainable packaging, which is made out of paper, glass, and cardboard… Among them, 52.9% of shoppers opt for products with packaging from cardboard.
This result is related to a concern for environmental protection since paper and cardboard are the most recyclable material and give the least impact on the environment and glass is a reusable packaging.
Willingness to spend more for products with sustainable packaging
The survey, conducted by the Boston Consulting Group on 15000 consumers in US, Europe and South America, has pointed out that 74 percent of questioned shoppers are willing to pay more for sustainable packaging.
Also, according to this survey, nearly half of consumers would turn away from harmful packaging, especially plastic packaging, regarding to ocean pollution.
Design of eco-packaging and consumer’s awareness on brand’s sustainable packaging message
Your brand goes green and you need to let your consumers know about it. Conveying your eco-friendly effort through your packaging design could help to draw the attention of customers.
According to a research by Magnier and Schoormans, packaging is the main means of communication regarding the environmental friendliness of the packaging. Consumers evaluate the environment-friendliness of the packaging through its design elements such as material and color.
The authors pointed out that the fiber-based packaging was perceived by consumers as more environmentally friendly than the plastic packaging. These perceptions were conveyed better to consumers if there is an environmental claim displayed on the packaging.
With above insights, brands have more information in choosing and designing their product packaging toward pro-environmental consumers. Botta Packaging is pleased to consult you further about sustainable packaging solutions and introduce to you our products aiming for sustainability and environment-friendliness.
Reference
Orzan G., Cruceru A.F., Bălăceanu C.T. and Chivu R.G., “Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers”, MDPI, 2018
Recycling Magazine, “Sustainable packaging: Consumers willing to pay more”, 2020
Popovic I., Bossink B. A. G, and C. Van der Sijde P.C., “Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here?”, MDPI, 2019
