Your firms are struggling to make your product greener and more sustainable by changing to paper packaging. But before your final decision, you are wondering how your customers think about this paper-based solution. In late 2018, Pro Carton – the Association of European Cartonboard and Carton manufacturers, released an report for “European Consumer Packaging Perceptions study”. Let Botta Packaging help you tackle the consumer’s insight about our products with some interesting information in this report.
How consumers concern about environment when considering paper packaging?
Among around 7000 consumers across 7 European countries joining Pro Carton’s survey, 68% of them claim that they care about eco-friendliness and the number is higher for Italy (73%). Majority of Spanish shoppers in the research has changed their shopping habit to reduce the packaging dumping into our ocean. For this matter of littering, they consider about the materials of packaging to make it less harmful for environment after being disposed. Three forth of consumers in 7 investigated European countries stated that their purchasing decision partly depended on the impact of product’s packaging to environment. For this reason, paper packaging might be a solution for your firms toward ecofriendly path.
Consumer’s actions toward sustainability
You might also be curious about how consumers response to environmental problem in general and paper packaging specifically. According to Pro Carton’s research, the actions taken by consumers vary across their ages. In general, youngsters, who are between 19 and 49 years old, opt to purchase more eco-packaged products as a solution for environmental problem. On the other hand, the elderly, from 49 to over 60 years old, tend to recycle more of their waste.
Media play an important role in educating people for their awareness of environmental problems. 74% of consumers in the study said they were influenced by the message on media platforms about packaging waste and decided to change their purchasing habit.
Why should it be paper packaging?
For the above reason, it is truly a right decision to choose the paper packaging as a matter of fact that paper material meets both youngster’s need for an eco-friendly packaging and the requirement of the elderly for the recyclability. Indeed, 45% of Europeans believe that cardboard is the most recyclable form of packaging. Being made of natural renewable material is also one of their concerns about packaging during purchasing experience.
