More and more enterprises chose our eco-packaging for the sustainability. To convey your “sustainable message” to consumers, a proper packaging design is very important so that they could realize your commitment to eco-friendly practice.
So, once you have chosen one of our eco-packing products, then is the time to think about its design. Below are some design recommendations from Botta Packaging for you to consider:
Choose the colors of nature for your packaging design
Before truly understand the meanings of your design, customers will get the first impression by the color of package. And if you want to tell them that we are environmentally friendly, you should choose the colors of natures. Green is the most popular color for packaging design to convey environmental message, also brown and light blue – the colors of soil or sky, all are related to nature. Besides, you can combine floral vintage style for cosmetics products to bring an “eco-luxury” sense or a crop field for grain and food; but it depends on your product type.
Choose a non-glossy finish with no coatings for your packaging design
Once customers pay attention to your products by its color and pick them up, a “touching” sensation is very important to give them more impression of an eco-packaging. A packaging with a matte or non-glossy finish without plastics or clay coating say better about your eco-friendly spirit than any other sophisticated packaging design.
Adding the message about environment or recycling into your packaging design
This is the direct way to tell your customers that you are following an eco-friendly plan for your products. If you use Botta Packaging’s corrugated box, you can also add the corrugated recycle symbol on your packaging design. A message about 3-R to remind consumers about Reduce – Reuse – Recycle is also helpful. Sometimes, you can also add the information on how to maximize life cycle of your packaging.
For more idea of packaging design in general, you can click here. But if you are an enterprise following a sustainable path, it’s very important in packaging design to specifically convey the eco-friendliness of your products. With above tips, Botta Packaging hopes your products will come closer to consumers who loves conserving the environment.
