Sustainability in packaging

Sustainability for the packaging sector has become an increasingly central issue. Studies on the habits before and after the health emergency caused by covid-19 reveal three main factors.

The first factor is hygiene: after the start of the pandemic, consumers place much more value on food safety and hygiene. This meant that during the first period of the pandemic, hygiene concerns were prioritized over the use of sustainable packaging and the use of single-use packaging prevailed.

Secondly, in the second phase of the pandemic, it appeared that consumers increasingly considered the issue of sustainability. Europe and Japan put marine litter first, while Asian countries and America put pollution first. What is relevant is that a large majority of consumers said they would be willing to pay a higher price for sustainable packaging. Sustainability has become a global phenomenon and there is continuous innovation in packaging that is being designed to improve its recyclability. 

Thirdly, most consumers do not agree on which packaging is the most sustainable even though they do agree on which are the least sustainable options. Paper-based cartons are considered very sustainable. So is glass. Compostable plastic films are also considered sustainable. As for the least sustainable packaging, packaging that combines plastic, paper, and aluminum foil is considered the worst. 

Given these figures, packaging suppliers should increasingly focus on creating sustainable packaging. Only through sustainable packaging will they be able to grow, given consumer preferences. BOTTAPackaging strives every day to offer environmentally friendly packaging. Thanks to the use of corrugated cardboard, BOTTA Packaging's packaging is 100% recyclable, biodegradable, and produced from renewable sources. This enables them to offer a sustainable, pioneering product that keeps pace with consumer demands.