A new packaging for pasta
Large retailers are catching up with the times, and plastic bags for pasta packaging are gradually disappearing. Instead, the preferred material is now paper, particularly recycled paper.
Many companies have started to raise awareness as an environmental campaign. They are experimenting with new packaging solutions for their Made in Italy products in order to receive a positive assessment from the recycled paper industry, which rewards the reduced use of glues, lacquers, and surface treatments. All this, to offer a more sustainable and green product.
Among the brands that have adopted this type of ecological packaging, some have already won prestigious awards.
Granoro organic pasta has a rustic-looking package made mainly of paper, coupled with a thin layer of plastic. The 80% prevalence of paper makes the packaging recyclable. The paper used for this pack is Fsc certified. This certification guarantees that the raw material used comes from forests where strict environmental, social, and economic standards are respected.
Thanks to this choice, Granoro claims to have achieved a 35% reduction in plastic consumption, out of annual production of 4 million recyclable packs for the entire organic line. Granoro was the winner of the pasta category of the first edition of the Ecopackaging Awards.
Another brand awarded at the Bando Prevenzione Conai 2017 is Bioplast Srl, which also produces packaging for the food sector. Thanks to the paper packaging of Pezzullo pasta, this company has seen a 27% reduction in weight, resulting in a significant saving in raw materials used.
The paper and PLA packaging have been lightened and this has led to a substantial reduction in the consumption of water resources associated with the production of raw materials and their subsequent processing. Furthermore, thanks to this sustainable choice, there has been a reduction in greenhouse gas emissions and the consumption of energy resources.
These are just two examples of the many companies that, to this day, are setting out to create sustainable and environmentally friendly packaging without compromising on quality.