Superga's shoebox

Many footwear brands are pursuing their green efforts on several fronts, from the use of renewable energy in production to the selection of environmentally friendly materials. The classic shoebox, which has always been characterized by its essential design, is being revamped according to these trends: reduction of over-packaging and use of recycled materials, or materials that facilitate the reuse, recovery, or recycling of packaging. This trend particularly affects paper and cardboard, the use of which focuses not only on the use of recycled and recyclable fiber but also on the use of paper from sustainable management (FSC).

Minimum standards have been identified by the European Ecolabel which provides a useful reference for adapting production to sustainable industry standards. These include specific criteria for footwear packaging that confirm the use of recycled material.

Among the many brands that have decided to innovate by creating new solutions instead of the old and usual shoebox is Superga. The winner of the 2nd award "PACKAGINGS & ALTERNATIVES REMARQUABLES" is the Superga shoebox, considered for its concept: "easy to understand" and "easy to use". The primary packaging is integrated with the transport bag by means of a cord handle. The box consists of a shell and an internal drawer that allows the product to be protected and stored and, once purchased, to be reused (new stackable arrangement). It is made of cellulose pulp, a biodegradable material. This new invention from Superga makes the shoebox completely biodegradable and reusable. And this is what we need more and more: famous brands reinventing themselves by creating new green solutions with a lower environmental impact. 

 

On this occasion, Superga has managed to create not only a new fashionable and aesthetically pleasing box but also an innovative solution to the paper waste and overpacking present in many shoeboxes.