FOOD PACKAGING DESIGN

The design phase of a packaging does not simply concern the creative dimension but responds to a series of rules, the knowledge of which is essential to be able to create a package that can not only contain but to tell and communicate with the consumer.

It is in this sense that we talk about the structure of packaging because we want to break down packaging into its fundamental parts and assign to each its role, so as to give you the right tools to design effectively.

According to the Italian Packaging Institute "A well-designed packaging has the ability to stimulate the feelings of the consumer by leading it or towards new desires, which the product will promise to satisfy, or towards the search for reassurances, that brand recognition will provide. To guide the user towards the purchase the package must be original but recognizable, but above all it must know how to communicate in a simple and clear.

Source: Eco-sleeve

The areas that make up the structure of the packaging are 3, the front, the back and finally the sides:

The front: performs very important functions such as attracting the consumer, and facilitate the recognition of the brand. It must attract the attention of the consumer.

The back of the packaging: is used to insert information related to legal obligations such as the nutritional table for food. This area might seem less interesting from a design point of view as it is less creative. Instead, especially in recent years the back of the packages is increasingly taking an important role.

Part on the sides: probably the least observed part by consumers, at least when collecting information for the purchase. You can use this part of the packaging to provide advice on the use of the product, suggestions to consume food creatively or to insert other information that helps to build the relationship between the consumer and the company.

Reference

https://istitutoimballaggio.org/     

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HANDBOOK 2021: SOSTAINABLE LOGISTICS AND PACKAGING FOR E-COMMERCE

 Handbook 2021: sustainable logistics and packaging for e-commerce.

                                                                                                                                          

On 11 May 2021, it was presented at the Netcomm Forum 2021, the Handbook 2021.

It is a practical guide for companies that want to develop their own logistic project for ecommerce and new retail. A written guide with the contribution of over fifteen experts and members of the Netcomm Consortium. Comieco also participated in the drafting, with other members.

The main topics addressed concern: order and warehouse management; delivery, return and last mile; packaging; customer care; digital export logistics; multi-channel logistics; marketplace logistics; payment and logistics.

There are sections dedicated to advice for companies and examples of business cases. 

Some of the company examples in the guide are: the Fratelli Carli case; the Easycoop case; the Ebay network etc.

The reason for this guide is linked to the fact that e-commerce is a growing phenomenon.

In fact, e-commerce represents over 12% of the retail market in the world and digital channels influence and guide over 50% of purchasing choices.

Source:  Life cycle assessment from Botta Packaging

Metropolitan areas contribute to growth, with e-commerce penetration rates double the average of the country, but e-commerce has now penetrated all Italian homes.

In this context, logistics and packaging play a primary role. They are the engine of e-commerce, for customers are among the main critical factors in choosing the sites from which to buy. The logistics for the e-commerce is also a true revolution in the revolution of the e-commerce: they change the flows of the goods that are separated from the flows of the orders and also from the mobility of the customers.

Packaging is the key element in customer service, but with the increase in online purchases, Packaging is also increasing and there is an increasing need to find sustainable solutions capable of reducing the impacts of production and optimising recycling and recovery.

Reference

https://www.comieco.org/handbook-2021-logistica-packaging-sostenibili-per-le-commerce-e-il-new-retail/

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PERSONALIZED AND ECOLOGICAL PACKAGING

 PERSONALIZED AND ECOLOGICAL PACKAGING

Packaging can be at the same time personalized, ecological, and also luxury.

As of nowadays, these features are increasingly in demand in the b2b market to packaging companies.

During the custom packaging production process, large volumes allow for greater customization at a lower cost per unit. Quite simply, the larger the order, the more customizable the packaging is.

Customized packaging means that a company can choose the most suitable packaging for its products. You can choose how to customize packaging through colors, shapes, lettering, and specific materials. The cardboard is the material that best meets the needs of consumers, as it can represent a perfect combination of customization and ecology. 

The use of completely recyclable materials, such as paper and cardboard, represents a way for companies to enhance the value of their products. In fact, ecological and personalized packaging is a way not to associate the products with commercial ones and to convey a sense of uniqueness and quality of the good offered.

Source: EcoPackaging

Offering products with a nice and reusable packaging, moreover, has a great impact on customers especially for those with high purchasing power.

A personalized and ecological packaging should pay attention, first of all, to these elements: the use of recycled, recyclable, or compostable material and prints with non-toxic materials.

Botta Packaging is committed to satisfy the most varied requests of consumers, regarding packaging and customization. 

With a quality entirely Made in Italy, the company, for over 70 years, produces corrugated cardboard packaging fully customizable.

Botta packaging represents the perfect combination of tradition and innovation. Through the use of technology, more and more advanced is able to meet the most sophisticated needs of customers, with efficiency and in the shortest possible time.

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 HOW TO SEPARATE PAPER AND CARDBOARD COLLECTION 

Most of the packaging of products we buy in shops or e-commerce involve a large quantity of paper and cardboard. 

Separate your waste in a correct way has become a priory that interests citizens as well as economy and the eco-system in which we live. 

Paper and cardboard involved in the production chain are potentially all recyclables. 

HOW TO RECYCLE PAPER AND CARDBOARD PACKAGING? 

As we known, in order to recycle paper and cardboard it is necessary to separate our waste. Paper recycle with specifics rules and boxes is one of the first initiative that has been introduced in Italy, 

So every individual must contribute with a simple gesture to improve our sustainability. 

Here are some tips that explain ho to do the correct disposal of waste: 

• Less voluminous paper and cardboard waste should be collected in paper bags that can also be recycled or made from new compostable/biodegradable plastics.

• All types of cardboard packaging, even if coloured, can be disposed of in the paper collection.

• It is important to eliminate other materials such as paper tape and plastic inserts in order to make the content visible. 

• Boxes and very big boxes must be crushed and folded in order to occupy less space. 

WHAT NEVER THROW IN PAPER RECYCLING CONTAINERS 

Source: Eco Packaging

It is forbidden to throw paper and cardboard together with the following materials: 

• Photographs and films. 

• Plastic paper cups and plates. 

• Dirty or greasy paper. 

• Oiled paper. 

• Paper kiln. 

• Dirty napkins (if they are in pure cellulose, they can be disposed of in the damp, if they are textile fibres they go in to the undifferentiated). 

• Receipts, invoices and receipts in chemical/copying paper.

• Paper and paperboard containers containing chemicals or harmful substances. 

• Clean pizza cartons (if very dirty or greasy, they should be disposed of in the undifferentiated).

Sources:

https://www.waltermarketing.it/index.php/blog/11-marketing/24-il-futuro-dei-packaging-e-degli-imballi.html

https://blog.ratioform.it/scatole-e-imballaggi-in-carta-e-cartone-sai-fare-la-differenziata/

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PACKAGING AND MARKETING

Packaging and advertising go hand in hand. In fact, as already described in several articles, the communicative function of packaging has now assumed a strategic role both for the sale of the product and for the advertising of the brand.

For this reason packaging is commonly called silent salesman (silent seller) because, if properly designed, it represents the first factor of choice, often decisive, for buyers as well as the iconic symbol of the company, like for example the bottle of Coca-Cola and that of Campari Soda. The box has therefore become a real communicating form that does not just contain and protect the product but tells it by advertising, at the same time, the brand. This communicative function has made the link between packaging and advertising indissoluble, so much so that the boxes themselves have often been the protagonists of numerous advertising campaigns.

Source: Botta Packaging

Over time, the promotional function of the packaging has extended well beyond the corporate advertising strategies to become one of the most used tools in personal branding programs of freelancers. Marketing strategies used to advertise their work and skills in an original and impact way, while maintaining customer loyalty.

However, personal branding is not the only form of professional promotion that favours the combined use of packaging and advertising. Very often, in fact, creative and professionals rely on packaging design even for private self-promotion actions that do not aim at branding. A creative solution, far from the classic business cards, that can make the difference within a highly competitive job market.

Reference

https://blog.pack.ly/it/packaging-e-pubblicita-scatola-promozionale/  

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 INNOVATIVE PACKAGING AS A MARKETING TOOL

Innovation in packaging plays a key role in the success of consumer products. The main explanation for this phenomenon is that packaging plays a fundamental role in buying choices. It is a main vehicle of choice in terms of both innovation and product differentiation. 

For the consumer, it is difficult to evaluate the innovation achieved at the level of the intrinsic dimensions of the product. Therefore, purchase choices are, to a greater extent, driven by packaging.

Product differentiation strategies in mature markets are supported by packaging. An original and innovative packaging is able to constitute a competitive advantage for the company and to give more value to the brand. Many products, of widely established brands, have achieved success in terms of quality and uniqueness of the product, also thanks to innovative packaging.

First of all, packaging has the task of protecting and preserving products for longer. The importance of this factor is fundamental, especially in the field of fresh products. It is well known by now, the growing attention of consumers to issues such as quality, sustainability, and traceability within the supply chain process.

Source: Innovative packaging

Secondly, the packaging is a strategic player in terms of marketing. Innovative and attractive packaging is fundamental to guide consumers in their purchasing choices.

In fact, the packaging is the first point of contact between product and consumer. The company through a packaging created ad hoc for its products can 'convince' customers to buy the good offered. 

The packaging is able to communicate the company's values and to give identity and uniqueness to the product offered.

The factors that must be leveraged to make an innovative packaging are related first of all to the graphics, i.e. size, colors, and type of graphics. Secondly, it is necessary to leverage on the textual part, that is the components that concern the information about the product.

Reference

http://archives.marketing-trends-congress.com/2007/Materiali/Paper/It/Cristini_Sabbadin.pdf

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MOBILITY SUSTAINABILITY

The concept of sustainability is also connected to urban mobility.

Nowadays, awareness of thinking about a new transport organization, as well as the relation between human and transport connection has increased. 

The problems that are arising are:

• the increase in goods to be transported, due to the current and future growth of population;

• the world pandemic, which is hampering the reaching of sustainable aims;

• the insistence on reaching decarbonisation aim by concrete actions;

• circularity and supply of resources. 

Therefore, mobility has suggested and is implementing such ideas in order to solve the problem. 

According to the study of Mobility Future, 49% of transfers will be green by 2030 thanks to sharing mobility. Indeed, 40% of people are inclined to use more innovative transport solutions.

Europan Community has proposed electric car in order to reduce polluting emissions by 40% by 2030. Indeed, a calculating tool of Transport&Environment has shown that the CO2 emissions of the electric car in Europe are three times less than petrol or diesel-powered car. 

In the meanwhile, Mercedes and BMW are proposing alternative forms of propulsion based on hydrogen and cobalt. Such materials can be recycled once they have become unserviceable.

Besides, less polluting and recycled materials are favoured for vehicle interiors or components. For example, the car manufacturer BMW offers seat covers made from chrome-free olive leaves, while Mercedes uses fabric made from recycled PET bottles. Also, tyres are made from sustainable natural rubber and car mats from econyl or recycled plastic. 

Source:  Life cycle assessment from Botta Packaging

Thanks to technological advances, projects for autonomous driving, connectivity and smart cities are gaining ground. 5G connectivity will enable cars to 'talk' to each other and urban infrastructures (street lighting, vertical signs, asphalt with chips), thanks to sensors capable of sending data, which will be useful for their coordination. 

Health & safety areas will also be enhanced and play an increasingly important role in ensuring the safety of passengers in vehicles. 

In conclusion, the importance of mobility sustainability is fundamental in order to protect humans. 

Reference

https://summit.movinonconnect.com/combats/transport-efficiency/

https://specialistudio.corriere.it/vodafone-business-lab/trend-mobilita/

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