Handbook 2021: sustainable logistics and packaging for e-commerce.
On 11 May 2021, it was presented at the Netcomm Forum 2021, the Handbook 2021.
It is a practical guide for companies that want to develop their own logistic project for ecommerce and new retail. A written guide with the contribution of over fifteen experts and members of the Netcomm Consortium. Comieco also participated in the drafting, with other members.
The main topics addressed concern: order and warehouse management; delivery, return and last mile; packaging; customer care; digital export logistics; multi-channel logistics; marketplace logistics; payment and logistics.
There are sections dedicated to advice for companies and examples of business cases.
Some of the company examples in the guide are: the Fratelli Carli case; the Easycoop case; the Ebay network etc.
The reason for this guide is linked to the fact that e-commerce is a growing phenomenon.
In fact, e-commerce represents over 12% of the retail market in the world and digital channels influence and guide over 50% of purchasing choices.
Source: Life cycle assessment from Botta Packaging
Metropolitan areas contribute to growth, with e-commerce penetration rates double the average of the country, but e-commerce has now penetrated all Italian homes.
In this context, logistics and packaging play a primary role. They are the engine of e-commerce, for customers are among the main critical factors in choosing the sites from which to buy. The logistics for the e-commerce is also a true revolution in the revolution of the e-commerce: they change the flows of the goods that are separated from the flows of the orders and also from the mobility of the customers.
Packaging is the key element in customer service, but with the increase in online purchases, Packaging is also increasing and there is an increasing need to find sustainable solutions capable of reducing the impacts of production and optimising recycling and recovery.
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