Packaging and advertising go hand in hand. In fact, as already described in several articles, the communicative function of packaging has now assumed a strategic role both for the sale of the product and for the advertising of the brand.
For this reason packaging is commonly called silent salesman (silent seller) because, if properly designed, it represents the first factor of choice, often decisive, for buyers as well as the iconic symbol of the company, like for example the bottle of Coca-Cola and that of Campari Soda. The box has therefore become a real communicating form that does not just contain and protect the product but tells it by advertising, at the same time, the brand. This communicative function has made the link between packaging and advertising indissoluble, so much so that the boxes themselves have often been the protagonists of numerous advertising campaigns.
Over time, the promotional function of the packaging has extended well beyond the corporate advertising strategies to become one of the most used tools in personal branding programs of freelancers. Marketing strategies used to advertise their work and skills in an original and impact way, while maintaining customer loyalty.
However, personal branding is not the only form of professional promotion that favours the combined use of packaging and advertising. Very often, in fact, creative and professionals rely on packaging design even for private self-promotion actions that do not aim at branding. A creative solution, far from the classic business cards, that can make the difference within a highly competitive job market.
Referencehttps://blog.pack.ly/it/packaging-e-pubblicita-scatola-promozionale/
