What is cradle to cradle?
The Cradle to Cradle model refers to the idea of the circular economy, which involves a way of producing and consuming that is based on principles of sustainability. The circular economy requires products to be as durable and efficient as possible. As a result, the goal is to drastically reduce the production of waste. Even products that have lost their original function and would appear to be no longer usable are actually made of materials that can be reused.
From this perspective, we move from a linear model that ends in the dustbin, with products from cradle to grave, to a circular system, which presents goods from cradle to cradle. Compared to the linear model, the Cradle to Cradle model, after the phases of choice of raw materials, design, production, distribution, and consumption, provides two more steps: collection and recycling, which are missing in the cradle to grave model.
A new approach!
More specifically, the Cradle to Cradle model, also defined as "regenerative design" is an innovative and sustainable approach to product creation. Cradle to cradle models, therefore, aim to create a sustainable system that is respectful of life and future generations, as the name suggests, from the birth, or "cradle" of one generation to the next.
What can we do?
The concept of Cradle to Cradle, suggests that it is possible to return to a model of the design of some materials providing for their reintegration into nature once their use is over. This new model also proposes that it is possible to transform the sale of some products into a donation of services, a sort of ecological leasing able on the one hand to use better materials (because more reasoned and durable) and on the other to minimize costs.
BOTTA Packaging is very sensitive to the theme of Circular Economy and the Cradle to Cradle model. For this reason, the products are all aimed at recycling, to give paper and cardboard a new life, and to continue the path not towards the grave but new reuse.
