Fashion: it's time to change the trend!
There has been increasing talk lately about sustainable fashion. Consumers are becoming more and more aware and demanding and are no longer satisfied with clothes that are just nice to wear. In fact, they also want to know how the clothes they wear were produced and make sure that the time and place of production do not contribute to the deterioration of the planet's environment and the working conditions of the people involved in production. Let's find out what sustainable fashion is.
What is sustainable fashion?
Sustainable fashion is fashion that respects the environment and society at all stages:
from conception through production to distribution and sale.
This
fashion proposal seeks to work with less polluting raw materials, reduce waste
in products such as water and electricity costs and produce durable parts,
stimulating conscious consumption. Furthermore, this model proposes a more
humane production, without exploitation of workers and with fairer
remuneration.
In this context, Industry 4.0 can bring numerous advantages to the fashion sector, thanks to new technologies and new production processes, less polluting and more durable materials can be created. Production processes can be more efficient, reducing the use of raw materials, thus reducing not only costs but also the environmental impact.
The advantages:
The first advantage is the less environmental impact. The environment is the basis for the well-being of the world's population. If our planet overheats, if its air becomes increasingly polluted and its water contaminated, the lives of many people are compromised. In some areas of the planet, where the production of clothing is not regulated by specific environmental protection standards or where these standards are more easily broken, the health of many people has already been compromised.
The second benefit is the improvement of the conditions of the workers involved in the life cycle of a fashion product. In particular, production very often takes place in countries where minimum wages or acceptable working conditions are not guaranteed, and exploitation and abuses of various kinds occur.
Thirdly, the development of sustainable fashion can drive and contribute to the emergence of new technologies and processes, strengthening a growing sector and generating new opportunities for social and economic growth.
What can fashion brands do to become sustainable?
Sustainable fashion is therefore the future: not only to have a lower environmental impact and to safeguard the planet but also to protect workers and contribute to the creation of new technologies.
