GREEN WASHING: A NEW BUSINESS LOOPHOLE
For some time now, companies are trying to convert to bio-sustainable products, in order to follow the needs and wishes of consumers, increasingly aware of making green choices to protect the environment.
Even though this theme of sustainability is the main topic in business life, sometimes we have to be careful and wary of companies that show their sustainability but, in practice, their commitment to corporate sustainability is questionable.
What is greenwashing?
“Greenwashing” is a term born from the fusion of two other words: Green, as we all know, is usually used to describe ecological products; and whitewashing a term that indicates the practice of hiding true facts about a situation.
Thus, greenwashing is a negative corporate practice where companies show off their sustainability to provide a favorable corporate image but then, when it comes to the facts, the environmental impacts caused by production activities are significant. So, this includes all those companies and brands that expose their environmental awareness to the public to attract consumers and make them believe that they are making a sustainable purchase, while they do not fully inform them.
Communication Vs. Greenwash
BOTTA Packaging chooses to communicate its products responsibly and clearly! We work very hard to offer sustainable, environmentally friendly packaging, caring also about their performance and quality.
