Packaging design is very important in creating the first impression to consumers. As you might already know, we already recommend some sample design of package in one of Botta Packaging’s old blog posts. But if you want to design it using your own idea, here are the 5 common mistakes you should avoid:
Misleading information in packaging design
If you think you can mislead your consumers to get better sales, you are totally wrong. Besides the possible penalty for false advertisements from authority, the biggest consequence of deceptive packaging design is to lose the trust from customers.
If customers have any doubt about the truthfulness of information on your package, they could easily shift their interest to other brands and your market share would shrink dramatically. Hence, the secret to win your customers is to be honest.
No brand’s imprint in packaging design
Don’t let your product sunk in thousands of other similar products on supermarket’s shelves. An eye-catching design always draws the first attention from buyers easily. Differentiation does create impression!
Besides, a useful and reusable packaging can be helpful for customers, which helps to drive their choices to your brands over other competitors on the market.
Too many details and information on package
Consumers wouldn’t read them all if you put so much information on your package. Everything should be just simple and “enough” in packaging design. Only two to three distinctions of your products should be put on the package to impress customers, rather than making them overwhelmed by your exaggerated advertisement.
Waste in packaging design
Consumers do not always prefer quantity, especially for packaging. Unnecessary packaging can increase your cost of production and give consumers negative impression on your brand’s social responsibility.
According to Mintel – a well-known global consumer research agency, 64% of of US food/drink shoppers say food/drink manufacturers should be responsible for environmentally friendly choices.
Too many layers or extra-large packaging would not be considered as “eco-friendly” under the eyes of your customers. So we probably avoid waste in packaging design for both environmental and economical reasons.
Choosing a non-recyclable material for your packaging design
Also, in Mintel’s report, 44% of US Millennials (aged 26-43) say one of the best ways for a brand/company to show that it represents their personal values is by following environmentally friendly practices.
Speaking frankly, material is not really a “mistake” for your packaging design but it is a choice of your brands to send a positive message to consumers or not, especially when your target market is young shoppers.
Just remember: “Tomorrow's consumers will actively seek out environmentally responsible packaging and aggressively reward brands that help them understand what is actually better, rather than what is ‘less bad’.”
With above tips, we hope your packaging design will stand out among other products and your business will thrive further in the future. Just remember that you can probably choose your packaging and upload your package design on our e-commerce website for a reference of quotation at https://www.instapack.me/.
