More and more companies are providing packaging reuse and recycling services. Marketing strategies and initiatives are changed and tested at short notice. In this article, you will find five notable services and engagement campaigns in sustainable packaging innovations.
Loop
Clients can experience cutting edge sustainable packaging innovations by ordering products from multiple companies ranging from condiments to cleaning products and return empty containers for reuse via Loop.
Nestle origami
As a part of sustainable packaging innovations, Nestlé presented an extraordinary engagement experience by changing plastic packaging to recyclable paper wrap for KitKat chocolate bars. Furthermore, unique instructions are supplied on how to fold packaging paper into an origami crane.
Instapack.me
The advanced e-commerce portal enables end-customers to design and collect a fully recyclable carton box of any required size just in 48 hours. Customers can order the wanted quantity on request and save excess carton usage. The project is listed among Europe’s 100 Digital Champions by Financial Times and is one of the leading sustainable packaging innovations in Italy.
Reusable delivery containers
The Netherlands based SharePack has organized a program that aims to eliminate single-use plastic containers during restaurant takeaway orders. Customers return containers to a dedicated drop-off location, after which they are washed and reused for later deliveries. Box range flexibility enables restaurants to ship different types of food like pizza, salads, main courses, and hamburgers.
Government recycling initiatives
Germany and UK are incentivizing citizens to return and recycle empty bottles for rewards as money, public transport tickets, and parking vouchers. Germany’s sustainable packaging innovations Pfand return system was introduced in 2003 and is showing positive social effects and remunerating for the return of the container to a vendor.
