There has been a rise
in luxury
packaging demand. This happened because customers are now
understanding their role and power in many sectors.
Packaging in luxury industry are the best solution to give a quality and
luxury impression for luxury goods. Luxury packaging means the choice of high quality
materials combined with innovative design and shapes and finishing features.
In Italy, the
association of packaging producers has established an award for packaging of luxury.
This is because of the rising demand for high packaging design, also
customised and impressive at the same time.
Luxury goods should,
in fact, be sold in luxury packaging. Packaging desgin is able to convey the brand’s
message and immediately give the impression of luxury and quality to the
customer.
A luxury good which is
not into a luxury
design can covey a lack of quality, because a luxury good must be in
a luxury
packagingtailored for it in order to give the customer certain
feelings and sensations.
This industrial packaging is really common for Made in Italy products ,
because an excellent product must be in a luxury packaging.
