There are some differences on attitude on food packaging depending on culture.
Some customers tend to decode packaging, to figure out what the brand wanted to communicate to them towards packaging. The new trend in packaging for the food sector, worldwide, are organic, healthy and authentic packaging impression.
Another aspect to convey with packaging is the food protection capability. In order to do so, packaging must be solid, transparent in some point to let the customer easily see the content, easy to open and not too big.
APackaging which is environmental friendly and innovative in shape and materials can more easily attract customer attention on the shelf. That’s the reason why packaging must by eye-catching even if it is for food. The customer can have all the information he required just giving a glance at the packaging.
The packaging should give the customer quality impression and fresh and healthy impression in order to make it buy the product.
Food industrial packaging design is a key factor to increase sales, because evidence shows that packaging can affect customer purchase decisions.
