What is the most
common thing that we always tend to not consider even if almost every single
thing we buy is in it? The packaging!
People always tend to
consider the
packagingas something
useless, boring, superfluous and
bulky; not to pay attention to.
This lack of
consideration reflect to the packagingvalue, but it is important to mind
that almost every single thing that is surrounding us during the daytime was
shipped in a box. So before arriving in our hand, our precious new “something”
was in the
packaging.
The packaginggives protection to the goods it contains, even
during long shipping, and is a grant for its perfect conditions.
Let’s consider the
cosmetic industrial packaging in the world: the cosmetic sector it is really
crowded of competitors but the packagingcan play an important role to gain a
part of it.
The packagingoffers many possibilities of customisation, in order to make the customer recognise the product and the brand.
The packaging for cosmetic goods has to meet cultural
differences of the target in order to
convey the same message of beauty. So,
through the packaging, brands can increase their
identity and enhance awareness.
