Over the past few years The ECommerce market is
at the heart of most people’s life and certainly the spread of Covid19 in 2020
has lead to an increase of this trend in a lot of countries. A lot of people,
especially those who live in countries where lockdown and strict social
restrictions have been put in place, have opted and still opt for online
shopping not only for luxury goods but also to purchase everyday items. Many companies worldwide already developed online
platforms for their market, and with the outbreak of coronavirus have had to to
invest more time and resources on this new market channel in order to cater for
the increasing requirements.
The importance of sustainable packaging
The increase of online shopping demand
generates, consequently, an increase of the packaging request from all those
companies which work in the food, cosmetic or pharmaceutical sector for example
and, for this reason, packaging firms, like Botta Packaging have
the chance to be at the forefront of the Sustainable Packaging requireiments.
In addition, in a world where the attention towards the environment and the
consumption of ever more sustainable products are the foundations in everyday life of a lot of people, it is
important, and profitable, for packaging companies to develop EcoProducts.
Botta Packaging and Esselunga, a sustainable
innovation for delivery shopping
Botta Packaging, has
always been alligned with sustainable trends. In fact the Company provides a
range of ecoproducts suitable for different types of markets. In
particular, as featured in Packaging Strategies, in 2019 the packaging company has developed an innovative envelope, entirely made by corrugated paper, in
order to protect bottles and eggs during online shopping deliveries for a
famous Italian Supermarket chain. The corrugated paper padded
envelope is an
alternative solution to bubble wrap, providing a product entirely
recyclable and highly sustainable, while still ensuring the same parameters
of protection and resistance.
In conclusion, as the growth of ecommerce is an
actual trend, it is important not to oppose to it but to ‘ride the wave’ and make
sure we do it with sustainable products and packaging.
