Coca Cola,
as for many multinational corporations, cannot ignore the importance of
preserving our environment; this is why the Coca Cola is working with its
bottling partners for ever more sustainable packaging.
Why is
it important to use sustainable packaging?
The use of sustainable packaging
provides benefits and a positive impact to the environment. Green Journal states that according to the EPA,
we throw away 77.9 tons of packaging every year and a lot
of packaging ends up in landfills. If you choose to buy packaging from
companies that produce sustainable packaging like Botta Packaging you can reduce the amount of
household waste and the environment will consequently benefit from that.
Coca Cola’s goal regarding sustainable
packaging
The Coca Cola family is working hard to make 100% of its
packaging recyclable globally by 2025 and use at least 50% recycled material in
its packaging by 2030. In the first quarter of 2020, plastic bottle labels in
Sweden put sustainability first and issued a recycling call-to-action: “recycle me again. I am made of 100% recycled plastic.
Made in Sweden”. Therefore, the aim
of Coca Cola in Sweden is that none of its packaging ends up as waste or in
nature; the Company wants to send a positive message to its consumers,
promoting a circular economy. In order to achieve this aim, the Company needs
to ensure each of their bottles gets returned in order to recycle them again to
new life. Thanks to a highly effective deposit return system, 85% of all PET
bottles are recycled in Sweden.
In conclusion, the fact that ever more
famous and popular companies prefer the use of sustainable packaging for their
products is a really encouraging move towards a more sustaianble market as a
whole. . All those companies which include within their range of packaging, ecopackagingproducts
such as Botta Packaging’s Sustainable solutions, have a bigger and
bigger market they can draw from.
