PACKAGING AND MARKETING

Packaging and advertising go hand in hand. In fact, as already described in several articles, the communicative function of packaging has now assumed a strategic role both for the sale of the product and for the advertising of the brand.For this reason packaging is commonly...

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INNOVATIVE PACKAGING AS A MARKETING TOOL

 INNOVATIVE PACKAGING AS A MARKETING TOOLInnovation in packaging plays a key role in the success of consumer products. The main explanation for this phenomenon is that packaging plays a fundamental role in buying choices. It is a main vehicle of choice in terms of both...

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MOBILITY SUSTAINABILITY

The concept of sustainability is also connected to urban mobility.Nowadays, awareness of thinking about a new transport organization, as well as the relation between human and transport connection has increased. The problems that are arising are:the increase in goods to...

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PACKAGING FOR FLOWERS AND PLANTS

 Packaging for flowers and plantsIn the spring of 2021, characterized by new restrictions, unlike last spring, it is allowed retail sale of flowers and plants so you can shop directly at shops and nurseries. This allows you to personally choose the floral gift to give...

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PACKAGING FOR STARTUP

Packaging is one of the most important communication tools to reach the target audience effectively, increase sales and present themselves to the best of customers, distributors or potential investors.It is important to design the packaging from the early stages of a project...

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SUSTAINABLE FOOD DELIVERY

Food delivery in Italy is constantly increasing: thanks to the pandemic, more and more citizens have resorted to take-away food. This makes the need to use packaging that is easy to recycle more pressing. A need that involves the entire chain: merchants that through the adoption...

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