In recent times, environmental protection has become a very hot topic, which has attracted the attention of all. The subject, already extensively covered in some previous articles, is now a trending topic in many areas, especially in the packaging. Now more than ever, in fact, the packaging industry is called to respond to the demands of consumers who are clamoring for the use of sustainable packaging.
Companies need to adapt to this green vision for both ethical and commercial reasons. Making sustainable packaging is, in fact, a concrete response to the needs and concerns of its consumers. Investing in packaging solutions that are easier to recycle or reuse can be crucial for the sale of your products.
Several major brands have already taken action to contribute to the protection of the environment.
Attention to the choice of materials, aspects related to their disposal/ recycling and production techniques, optimization of size and printing yield, and reduction of overpackaging are only a part of the useful measures to reduce consumption and waste. However, there are no general rules to follow, only good practices to keep in mind when needed.
Of course, encouraging the use of ecological materials, such as paper, to polluting materials, such as plastic, is already a first big step in reducing the environmental impact of packaging.
Another useful solution is to create sustainable packaging tailored to each product.
This opportunity makes it possible to reduce widely the waste resulting from the use of standard packaging. In fact, the latter generally involve the use of fillers to make up for the dimensional difference between the product and its packaging.
