Packaging trends 2021
This controversial year, which will be remembered mainly for the ongoing pandemic, is coming to an end. There were many difficulties that all productive sectors, as well as final consumers, had to face between localized lockdowns, a slowdown in GDP and mortality well above the organic average.
However, there have also been positive aspects that the unpredictable world health situation has brought with it, in terms of digitization of the business, innovation sustained by the effort to overcome the contraction of markets and simplification, even in the packaging world.
News for the packaging:
- E-commerce: the first undeniable cornerstone of this new decade of the 2000s is undoubtedly e-commerce. Never as this year, in fact, with the closure of shopping centers, shops to the public during the months of the spring confinement, the small and medium-sized Italian companies have resorted to bring their business online. Packaging in this fruitful and varied sector plays a key role for customer loyalty.
-Sustainability: Another fundamental argument we have already discussed, which saw Greta Thunberg as her most lively protagonist, in contrast to the outgoing President of the United States, Trump, is sustainability. In all sectors, no one excluded, consumer choices are based on eco-friendly materials and treatments with reduced environmental impact and ease of recycling.
- Packaging interactivity: Always on the subject of progress, the phenomenon of interactive packaging is framed. the packaging is therefore no longer just a dress to be worn to the reference product, but a marketing tool able to engage the buyer, involving him in a multichannel experience much more immersive and therefore loyal than in the past.
Referencehttps://blog.pack.ly/it/tendenze-del-packaging-2021-le-previsioni-di-packly/
