The modern consumer is not only interested in packaging from an aesthetic point of view, but also that it is easily identifiable and recyclable.
This preference is noted by a Doxa study for Aticelca which shows that citizens/consumers are increasingly careful in making separate collection and willing to separate the different components of complex packaging, if they are put in the conditions to do so.
From the study, which was conducted in early 2021, on 1,000 Italian individuals between 18 and 85 years of age it emerged that when you throw a packaging made of different materials 95% is willing to separate and only 5% is not. Among those that separate 59% always separates the components of different materials. While 17% separates them, only if it can do it with the hands and 6% only if it is indicated in the package and 7% if it has the containers suitable for recycling. Finally, 6% separates the components only if they must be removed at the time of opening.
Citizens are therefore ready to play their part and expect packaging that is easy to break down.
Source: Life cycle assessment from Botta Packaging
A working group was then set up to define a new Aticelca recycling standard which aims to define a method to measure the separability of non-paper components in paper packaging (such as handles and plastic windows).
The new standard therefore aims to improve the separate collection of paper packaging and thus further increase the recycling rate, to date, by 81%, facilitating the separation of paper from non-recyclable elements.
Further efforts in the quality of separate collection in our homes would therefore contribute to the achievement of the European recycling target of 85% by 2035, as defined by the EU.
Referencehttps://www.comieco.org/consumatori-protagonisti-riciclo-qualita-separabilita/
