Campaign "Zero Waste"
CONAI supports the initiatives of the public campaign to prevent food waste "Waste zero", organized by the Waste Watcher Institute - International observatory on food and sustainability, for a common reflection on the quantities of food not consumed, which is thrown into the trash every day and raising awareness of good practices that can be adopted.
Sustainability and eco-design are increasingly the focus of research and debate for the new characteristics required for packaging: from the reduction of raw materials used to the opportunity to use recycled material, up to a design that ensures recyclability or composability.
The European legislation of the last two years encourages the sustainable development of packaging and companies, in turn, are moving towards increasingly innovative and efficient solutions, compatible with the key role of packaging. The pack must protect, keep the product during transport and encourage its optimal storage, but as soon as it is placed on the shelf it undoubtedly affects the choice of purchase and the perception of the brand by the consumer.
But what affects the decision to buy a product, at first glance? The impact on the quality and safety of the product, from the origin of the raw materials to its origin is decisive for 9 out of 10 Italians (89%), and so the guarantees provided between certification and traceability (88%).
Packaging and its environmental characteristics are also factors affecting consumer purchasing choices (73% of respondents). The reason is probably to be found in the dynamics of the relationship between product and 'sustainability in the perception of consumers. The product is sustainable, first of all, if its packaging is recyclable (for 71% of respondents) or if it is made of recycled material (69%). What if a pack is not recyclable? 1 Italian out of 4 (25%) buys it the same; 47% buys it but not willingly; 22% changes its mind and focuses on a product with the recycled or recyclable packaging, 5% - 1 Italian out of 20 - in addition to not buying it also advises against the use in the circle of friends and family.
https://www.conai.org/notizie/campagna-spreco-zero/
