Sustainability and Millennials & Gen Z
As people become more conscious of the need for sustainability, each generation has developed its interpretation of the concept. They make deliberate attempts to integrate sustainability into their lifestyle, depending on the generation to which they belong. Millennials and Gen Z have made sustainability a priority in their lives. Meanwhile, Boomers believe that all discussion about sustainability is a fad that will go away with time. Each individual has a unique method of contributing to a more sustainable environment, ensuring that a more sustainable planet is left behind for the benefit of future generations.
Most Generation Z and millennials, from all over the globe and from all areas of life, have been asked what actions they are doing to improve sustainability. The responses have varied widely. As sanitary napkins are non-biodegradable and may take up to 500-800 years to disintegrate, as well as being harmful to one's health, the majority of females said they converted to menstruation cups, cloth pads, and other environmentally friendly alternatives. During her lifetime, a woman will dispose of about 125 to 150kg of tampons or pad waste. Making this deliberate choice may result in significant reductions in air and land pollution that occurs during the production and disposal of these products.
Others, for whom travel is a requirement for their work, make every effort to minimize their reliance on flying and to use public transportation, such as trains, to contribute to the reduction of carbon emissions in the environment. People's desire to live a sustainable lifestyle has converted them into those who practice a "Zero Waste Lifestyle."
Additionally, these two generations are altering their purchasing patterns to demand more environmentally friendly goods and packaging as part of their efforts to preserve the environment. Because meat eating contributes to the production of greenhouse gases, we may discover a large number of vegans among these generations. They make buying choices based on environmentally friendly ideas.
Sources:
https://www.nationalgeographic.com/science/article/zero-waste-families-plastic-culture
