Why is Sustainability important to the younger generation?
This is shown by the fact that these two generations are more health-conscious. They prefer to consume foods and items that are beneficial to their health and environment over those that are harmful. They have a strong interest in organically made products, and many of them have recently adopted a vegan way of life. Veganism relieves the meat industry, which is renowned for releasing large amounts of greenhouse gases. They believe that living a healthy lifestyle is the secret to longevity.
Another characteristic that contributes to the generation's concern about sustainability is social awareness or consciousness. They believe they have a duty to the planet they inhabit. They like being a part of the bigger picture while helping the community. They link themselves with companies interested in CSR. They urge others to do the same by supporting groups on social media that are moving quicker towards sustainability.
Because we live in a digital age, millennials and Gen Zers have greater access to information. With a button click, people may learn more about their local climate. They are well-informed about the deteriorating environmental situation, and as future leaders of our world, they want to do all possible to avoid, cure, and protect it.
Sources
https://globescan.com/healthy-sustainable-living/
https://www.greenbiz.com/article/why-younger-generations-are-more-willing-change-name-sustainability
