Creating a Memorable Holiday Unboxing Experience

 

The holidays are rapidly approaching, and we all want to create the most unforgettable moments possible for our loved ones, particularly when they open their gifts. Customers are seeking firms that will provide them with the finest opportunity to do so. The following are some strategies for creating highly unforgettable unpacking experiences for your customers and their loved ones. This article will inform shoppers as well about things to look for in companies during the busiest shopping season of the year.

Businesses should prepare ahead for this season's packaging alternatives. A packaging that would strike a balance between product protection and appearance. Decide if your packaging will be entirely or partially customized, the design that will be used on and inside the containers, and any other pertinent questions concerning your packaging. Be smart in your decision-making, but also have fun.

The unboxing process should not end there; at the very least, there should be a gratitude note or present for your consumers. This adds an element of surprise and pleasure for your consumers over the holiday season. When buyers understand this, they will want to acquire additional items for themselves and their loved ones. This may be accomplished with a few holiday-themed gift cards, sweets, discount vouchers, promotional offers, and personalized thank you notes. Additionally, you might include bespoke packaging goods such as labels, tapes, and tissue paper imprinted with your company logo and seasonal greetings.

Furthermore, your business might orchestrate the unveiling of the goods from the package. This enhances the unpacking experience and the overall impression of the item. Consider presenting your goods in the form of a puzzle; how enjoyable would that be!

Source: Unboxing a Christmas reindeer

BOTTA Packaging is ready to assist you with in creating memorable experience. Creating such unique experiences will not only put a smile on your clients' and their loved ones' faces but will also help you extend your brand.

Sources

https://www.thepackagingcompany.us/knowledge-sharing/7-ways-make-unboxing-more-memorable/

https://www.thepackagingcompany.us/knowledge-sharing/3-ways-create-holiday-unboxing-experiences/

https://www.thepackagingcompany.us/knowledge-sharing/4-steps-unforgettable-unboxing-experience/

#ecopackaging #circulareconomy

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Four Innovative Packaging Strategies to Achieve Sustainability Goals

Consumer impressions of packaging and sustainability are becoming increasingly influential in their purchasing decisions. As a result, businesses are looking for more sustainable ways to package their products. Sustainability is a need not just for customers but also for government entities. And this is beneficial for businesses since it keeps them on the cutting edge of trends while also meeting customer demand. Companies have made efforts to develop creative concepts to fulfill the changing expectations of customers.  The following are four innovative techniques that businesses may utilize to meet their packaging sustainability goals.

1. Develop novel packaging materials

To achieve your sustainable aim as a business, you should experiment with innovative packaging materials. Paper is gradually displacing a large portion of plastic packaging, which is a positive indicator of progress toward sustainability. Businesses may experiment with packaging made entirely of plant-based materials. Utilizing materials derived from renewable resources is one of the finest choices available to businesses.

2. Experiment with re-usable packaging materials.

Numerous businesses have experimented with reusable packaging to fulfil the growing demand for sustainability. Reusable packaging is both environmentally and economically favourable. By eliminating the need to create single-use packaging regularly, businesses may save money on raw materials, energy, and labour. Consumers applaud this sort of reuse strategy.

Source: 100% recyclable packaging

3. Experiment with novel modes of recycling

Scientists have discovered a novel method for breaking down plant-based polymers into their parts, possibly allowing items to be recycled again without compromising the plastic's quality. This may be a sustainable strategy for your business.

4. Eliminate superfluous packing components

One approach to become more sustainable is to minimize the quantity of packaging you consume. Because minimalism is the goal, you don't want to overwhelm your consumers with packing materials. Minimalist packaging has a significant impact on the perception of your brand and customers.

These techniques will help your firm become more sustainable and perceived as customer-focused, as you consider your consumers' packaging needs.

Sources

https://www.packagingdigest.com/sustainability/6-creative-packaging-approaches-meet-sustainability-goals

https://www.sciencedaily.com/releases/2020/01/200129125602.htm

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 Millenials vs Gen Z

Scientists say that Millennials are born from 1980 to 1995 and Gen Z are born a bit later, to 1995 up to the present.

The first group is called in three ways:

- “Millenials” as their ideas, attitudes, and values are formed during the period in which they live; 

- “Generation Y”, where the letter Y means YES; 

- "Echo boomers" because they are the children of the Baby Boomers generation.

In Italy they are almost thirteen million. A lesser number rather than in the USA, due to emigration. Millennials are been used to demanding anything that they want immediately. 

Among these generations, the ways of living express a different mentality.

Millennials and Gen Z spend less time watching TV rather than previous generations. In particular, the first group do it for fourteen hours per week and the second for thirteen hours. 

They are both confidential with the Internet. Indeed, in Italy, 1,200 young entrepreneurs have set up a start-up. They are used to using a smartphone to solve daily problems or doubts, rather than encyclopedia as the previous generations do. 

Both generations are multi-tasker, even if Gen Z is better at it, as people are digital natives. They can compare prices of products immediately, by fingertip. They are used to customizing their purchases.

Yet, their attention span is smaller: for Millennials, it is twelve seconds and for Gen Z it is only eight seconds. Consequently, this feature makes a revolution in the business sector. Marketing strategies must change if they want to catch attention. 

Millennials care more about the prices than Generation Z. This is because they come from an age during the recession. They are more selective and faithful with the brands than the previous generation. If they save money, they spend them on holidays or habits, such as food drink and so on. They are more used to doing the takeaway. Indeed, they are customers of services, such as Deliveroo or Just eat.

Moreover, Millennials are not interested in buying cars compared to previous generations. They prefer renting them or using public transports. 

As far as social aspects are concerned, they both have an open mentality. They consider diversity as a way to create communion. Thus, they are more responsible for the community.

They are more collaborative. Thanks to their education, they are used to work in a group. As they need always feedback, they desire clear communication. 

An important difference from the previous generations is that Millennials have been putting the marriage and children off. There are various consequences for that. 

Firstly, those who have studied in the university started to work later and not always find the job immediately; secondly, the wedding and home increase in the cost; thirdly, they prefer to dedicate time to succeed in their job career.

Gen Z is full of early starters who go straight to the workforce. Youngs are more entrepreneurs; they desire a more independent working environment. The explanation is that parents of digital natives have a job and by the discovery of the Internet. 

According to Bo Finneman, partner of McKinsey, Gen Z want to breathe new life into what corporate responsibility looks like. They are trying to understand what actually a company create for a society.

The main difference from Millennial is that they want to be express their uniqueness. They search a brand with which they can express their personality. Indeed, niche brand are arising more than ever. 

Gen Z use social media to discover information. Nowadays, brand must be omnipresent on them and create a community, giving attention to their clients by re-posting them into their stories, for example. Moreover, brands must deliver contents that are authentic and true. You can’t talk about sustainability if you’re not doing sustainable practices.

Both generations are caring more about sustainability rather than years ago. This trend will continue to grow.

Therefore, authenticity, sustainability, and omnipresence are the keywords for the future.

Link:

https://www.fastcompany.com/3052617/this-how-millennials-will-change-management

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping?cid=other-eml-alt-mip-mck&hdpid=5334d66a-e56f-4767-8e32-08f74419a181&hctky=11787374&hlkid=0fca15d90ee2410f958ddbd5d58747f4

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4 Causes of Ecommerce Shipping Damage

Shipping damages via eCommerce is something that occurs far too frequently. Shipping issues that result in damaged goods and packing may be very costly to a business, even more so if the business is in the eCommerce sector. Damaged items are a significant source of frustration for merchants because they are frequently beyond their control, can impact consumer satisfaction, and can be quite costly for high-quality products. Understanding how and why these losses occur can aid you in resolving the situation at hand. This will aid you in protecting your brand while also ensuring the satisfaction of your consumers. The following are some of the most common origins of these damages:

1. The box's physical dimensions

The size of the packaging box for your product can be a critical factor in determining whether or not your product is damaged. If you ship your goods in packages that are too large in relation to the size of the product, there is a significant possibility that the product may be volatile upon arrival. As a result, your packages will be damaged. When packaging and delivering your products, it is critical to use the appropriate size boxes.

2. Inadequate cushioning materials

While cushioning is not required for all products, providing adequate cushioning reduces the risk of damage to your belongings. The majority of sellers choose not to cushion their non-fragile items, which occasionally backfires due to inefficient packaging. It is important to wrap all your items.

3. Improper handling

While in transit, your product will be handled by a variety of different people; as a result, it may be mishandled if your packaging does not include the necessary labels.

Source: Packaging solution

4. Weather-related damage to the package

Your orders may be damaged during the shipping process due to unforeseen weather conditions. Rain, high humidity, and other weather conditions can deteriorate or damage your items. If a box is kept outside a customer's home, unexpected rain may result in damage to both the package and its contents, complicating matters further. The use of waterproof packaging will be beneficial in this case.

Proper packing is critical for protecting your products from unanticipated transit problems. As a result, you must devote sufficient time and attention to the packaging of your items. BOTTA Packaging is an expert in sustainable packaging and is prepared to assist you in avoiding these pitfalls.

References

https://www.shiprocket.in/blog/common-causes-of-ecommerce-shipping-damage/

https://www.shipbob.com/blog/prevent-shipping-damages/

 

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 SUSTAINABLE STRATEGY. THE CASE OF ALDI DISCOUNTER

Have you ever asked how a supermarket can be sustainable? 

In this article, we will see the approach used by the discounter Aldi. 

It seems that it is the best discount store thanks to its strategy.

The organization of the Aldi store is different. 

As soon as a customer enters, he sees cookies, sweets and then chips with nuts and savoury snack. In other supermarkets, the first department is those about fruit and vegetable. Then department, where there are products close to end follows. Aldi avoids wastefulness. Its limited stock, which has only 1,400 items, and its just-in-time strategy allow it to order new stock when it is needed. 

Something super-perishable, such as fruit or vegetables will sell before it goes bad.

It does not have the department of bread, meat, fish, cheese, and so on. Thus, it has a smaller number of employees to pay. 

95% of items have Aldi’s label and has even product in bulk. 

It reduces the ullage of the product, by taking the air out of the package. It minimizes the packaging for the same amount of product. Thanks to this packaging, products are more fit on a single pallet. Hence the pallet is more fit on a truck and stocking the store can be done with lower fuel cost. Once the products are there, they take up less room, making stocking way more efficient. 

Aldi’s employee loads the cardboard box full of products onto the racks. Other supermarkets try to make the shop experience as enjoyable as possible, taking care of the detail. Hence, employees stack the product onto the racks. However, this strategy allows the discounter to save time and money. Moreover, people have more place in their trolley.

The discounter does not have an own card for the customer. The costs are cheap every day for everyone, and the chance to offer a sort of customizing cost does not exist. 

Aldi's employees are very quickly due to the presence of more than one barcode on the package of the product. Each one is versatile enough to fill a variety of roles and the roles are less. 

The store is built to be environmentally friendly. It has LEDlighting, energy-saving freezers, and self-service cashiers.

Employees give BYO bag to the costumers, so they avoid using plastic.

The cost-saved method used by Aldi lead it to be efficient.

Link:

https://www.mashed.com/91780/aldi-gets-prices-low/

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4 Benefits of Minimalist Packaging to your Business

 

1. Packaging costs are reduced. 

Your business will be able to save money by reducing the quantity of materials required to manufacture the packaging. Creating packaging that fits your goods snugly and securely will save you money.

2. Convenient shipment packaging. 

Being minimalistic can help you minimize the weight of your packages during shipping, which will help you save money on shipping. Additionally, it will assist in freeing up space for additional packages. 

3. Reduction of environmental impacts. 

Minimalism enables you to produce more sustainable packaging with a lower environmental effect. Packaging consisting of fewer materials is also easier to recycle. This establishes credibility with clients, as you will be regarded as an ecologically conscious business.

Source: Eco packaging 

4. It will provide your consumers with simplicity and clarity. 

Minimalism enables you to create visually appealing designs with fewer visual distractions for your clients. It expresses succinctly what your product is about. This technique assists in differentiating your firm from rivals.

For businesses today, minimalism is the way to go. This enables them to provide a superior level of service to their clients while still being ecologically friendly. Minimalism will significantly boost your profit margins while lowering your packing expenses.

For further information on how your firm may participate in this new minimalist standard, contact BOTTA Packaging for all of your packaging needs. 

Sources

https://www.techsling.com/why-minimalist-product-packaging-design-is-so-effective/

https://iboxpackaging.com/benefits-of-creating-minimalistic-packaging/

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MARINE POLLUTION

 Marine pollution

86 million tonnes of plastic are floating in our oceans, causing marine pollution.

Every minute a truckload of plastic waste ends up in the sea.

Plastic bags, balloons, shoes, packaging materials: if we do not dispose of waste properly, sooner or later it will end up in the sea.

Plastic is a long-life synthetic product made of polymers. It is one of the products of human activity that degrades least quickly. It takes hundreds of years to degrade completely.

Plastic is part of our daily lives and is contained in many of the products and packaging we use every day.

Four-fifths of plastic waste is blown into the sea by the wind or washed down drains from cities and rivers.

The ocean has great self-purifying power due to both the composition of seawater and its mass, which often allows for effective dilution and oxygenation. In enclosed seas and along coastlines, the spread of pollutants can cause damage to both the marine ecosystem and human health, so much so that bathing is prohibited in some areas.

In its biodegradation process, plastic passes through different states and sizes. Due to marine pollution, plastic polymers have been found in all the world's seas, from Arctic ice to enclosed seas.

Any other plastic object once in the water breaks up into smaller fragments through the action of water erosion and currents.

These fragments can be as small as 5 mm in diameter and are a major cause of death by suffocation for many fish and seabirds when mistaken for food.

Most plastic is on the seabed. 80% of the waste in the sea comes from humans.

Until the 1970s, the oceans were considered a dumping ground.

Waves bring plastic back to land. Plastic also returns to humans via the food chain.

The solution to marine pollution is to reduce plastic consumption. Consumers themselves must opt for products with less packaging, cloth bags, rechargeable batteries.

This is called the blue economy, a positive sustainable business model that can accelerate the transition to a zero-carbon economy by 2050.

Funding will be provided for start-ups and SMEs that can provide services and products that contribute to ocean conservation.

We believe in reducing plastic consumption to combat marine pollution. That is why we have developed compostable eco-tape made from plant materials.

Source: EcoPackaging

CARE package

CARE package is a package of useful or pleasant items that is sent or given to another person.

Source: EcoPackaging

The first use of this word was in 1962. In the beginning, the CARE package was a charity package sent to needy Europeans after the Second World War.

A box can contain happiness.

In times of pandemic, social distancing prevents people from seeing each other. 

Inevitably people feel lonely, but a CARE package can be a way to feel closer. 

The objects to be placed in the box can be varied.

As now people spend much more time indoors, a candle can improve the living space. Scents allow people to enjoy their homes more. Plants also make the atmosphere more pleasant.

You can also add photos to decorate the walls of your home.

Or you can add books to entertain people and divert them from boredom.

You can also send puzzles, board games, a bottle of Coca Cola and a Netflix subscription. 

In short, a CARE package is much more than just a box. 

The box not only serves to hold the different items but also creates a surprise effect. It not only brings happiness but also makes the person feel less lonely. It is also the 'channel' that communicates the product.

Botta Packaging offers boxes in different formats suitable for any kind of gift. Sometimes the same format can suggest you what kind of gift to make, when you are running out of ideas.

The boxes are resistant and can be reused.  

Furthermore, by choosing cardboard boxes you are also giving a gift to the environment.

In addition, the boxes can be customised to suit your needs.

A CARE package can be a very useful alternative gift.

Your loved one can consider the box as a second gift and make good use of it.

Link

https://www.realsimple.com/work-life/care-package-ideas

https://www.merriam-webster.com/dictionary/care%20package

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Benefits of Bio-Based Packaging

 

The usage of sustainable packaging is growing popular with clients as they are increasingly concerned about the environmental impacts of the products they buy. Bio-based packaging produced from renewable sources is one of the universally recognized innovations in the packaging business. In the manufacturing of organic packaging materials, the resources generated from renewable raw materials of direct or indirect natural origin are employed. Paper and cardboard are bio-based since they are largely made from wood.    Due to the properties of bio-based materials, the choice of material for packaging is becoming ever more desirable. These materials give packaging companies, customers, and the general public a wide range of advantages. These are many examples:

The flexibility of packaging has been increased

Bio-based materials may be altered and tweaked to satisfy these demands to achieve particular packaging concepts. Some examples of changes are texture and shape changes, as well as coatings and substratum thicknesses. As a result of this high level of customization, bio-based materials can provide more versatile and cost-effective packaging options.

Source: The flexibility of packaging

Increased sustainability appeal

In general, bio-based products are considered environmentally friendly and their appeal to customers is often good. This broad acceptability helps the marketability of a product and the many adaptable features of bio-based materials help to build an ecologically responsible and visually beautiful product packaging.

Reduced environmental impact

Although not all of them are available, a substantial majority of biodegradable materials are available. As a consequence, organisms will over time destroy the biodegradable material and the package will disintegrate in its natural components. The environmental impact of the package is minimized and as a consequence of these efforts, the package is made more ecologically sustainable.

BOTTA Packaging has taken up this initiative in producing plant-based packaging to serve increasing market demand.

References

https://packforward.eu/theme/packaging-materials-and-process/biobased
https://www.smartsolve.com/news/3-advantages-of-using-bio-based-packaging

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 The history of the evolution of packaging through some Italian brands

In the 20th century, packaging took on a real role.

Packaging was born with the progressive decline of rural societies.

Its introduction marks:

• the transition to a traditional specialised society. Here, self-production and self-consumption played an essential role. The alternation of the seasons regulated life.

• the transition from loose to packaged food. 

• the transition from artisanal to industrial products.

Packaging, thus:

• makes the product an object of exchange. 

• is an informative object.

• represents the pre-offer of the content.

Below we will explain the evolutionary path of packaging. The stars will be the containers of some Italian brands. 

There are three phases:

1. from the mid-nineteenth century to the mid-twentieth century. development of the different functions of packaging and its application to diverse kind of foods.

2. from the 1950s to the end of the 1980s: introduction and affirmation of marketing strategies.

3. contemporary: packaging had to deal with the issue of sustainability, food waste, quality and origin of products.

Let's start...

Cirio created the tin to contain tomato puree. The tin preserved food for a long time. Long preservation implies the possibility of transporting foodstuffs to other countries.

The tin was recognised as one of the first products synonymous with industrialisation.

The Campbell's cans of Pop Art represent mass consumption.

Another step is taken by the cardboard box of Star bouillon cubes, wrapped in aluminium foil. The role of iconography is important. The stock cube is never visible, but its effects are depicted. 

The packaging depicts a woman, the Star woman. She holds a plate of steaming broth in one hand and a spoon in the other. The aim is to convey the daily culinary routine in the Italian home. While the woman keeps the secret between her and the steaming dish. 

The face of the woman, whose name was Lucia, was portrayed in 1952 and has been on the tins ever since. 

In the 1950s, a set of packaging presented the growth of the country.

The Motta Piccoli ice-cream cup is among them. The packaging is a small cardboard cup, closed with a disc with a tab on the side, to allow it to be gripped and removed. It is a single-serving pack for children. The part came with a coloured plastic scoop, wrapped in a semi-transparent paper bag.

Next comes the Coppa del Nonno Motta for adults. The dark brown plastic container is evocative of a coffee cup. The cup is an integral part of the product identity. 

In 1951 Mutti introduced the aluminium tube for the food industry. The new packaging won the customers' favour. It was practicality and the preservation of the content. Moreover, the tube allowed to regulate the product dosage. 

The cardboard packaging of Barilla pasta made the revolution. Before the post-war period, pasta was sold loose and collected in a blue food-grade paper. That's why Barilla chose blue as the main colour. The cardboard used to have a plastic window to show the product. 

Today the packaging is made only of cardboard. Besides, the colour has become light blue to evoke the naturalness of the product. 

Also, in the 1950s came the Tetra Classic, the tetrahedron-shaped liquid carton. This packaging replaced the glass milk bottle. 

The tetrahedron then took the form of a brick pack, which was easier to handle and stack.

In the 1960s Nutella promoted the idea of reusing packaging in the home. Besides the hexagonal jar, Nutella spread is also contained in glasses. 

When the primary function of each package was over, it was transformed into a glass for domestic use.

 

The 1980s saw the rise of the fast-food era. The tetra brick takes on a disposable function with Billy juice.  The straw transforms the packaging into a container that can be used anywhere, anytime.

The new packaging is single-serving, lightweight, transportable and does not break.

                                Source: Ecopackaging

The importance of packaging today is crucial.

It is not just a container but part of a company's sustainability message.

Link

https://re.public.polimi.it/retrieve/handle/11311/979945/421003/Icone%20alimentari-Il%20packaging%20in%20un%20secolo%20di%20trasformazioni_11311-979945_Bucchetti.pdf

https://www.cartotecnicaidealbox.it/news/packaging-barilla/

https://www.home.vintag.store/post/signora-dado-star

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