First and
foremost, there is the expense of research and development. To develop more
sustainable packaging solutions, your firm must do extensive market and
material research. This method can be extremely expensive and time-consuming to
create. It necessitates significant expenditure to produce the finest potential
solution. When firms consider this, they opt to discontinue their pursuit.
However, it's critical to consider the possible cost reductions associated with
simplified packing. Your company can start by focusing on areas where
eco-friendly packaging can save money. Packaging waste reduction is a win-win
situation.
Secondly, passing
on material costs to customers. When businesses consider the higher cost and
its potential impact on the ultimate price paid by the customer, they fear
their goods and packages may lose market share. According to a study conducted by The Hartman Group, 51% of respondents stated
that the environment is their primary motivation for purchasing sustainable or
socially responsible items, and young consumers are ready to pay a premium for
sustainable products. Sustainability is experiencing a renaissance, and
customers are willing to pay a premium for it.
Thirdly, there
is a requirement for further protection and durability. No matter how
environmentally friendly or sustainable a packaging approach is, it will fail
to meet its primary objective of preserving the goods contained within. Today's
eco-packaging
options are sturdier and stronger to protect the goods from dirt and harm.
As the planet's
plastic pollution grows direr, packaging alternatives must be developed as
quickly as possible. Not surprisingly, it is not always simple or inexpensive.
But with new creative ideas coming up each day, this is doable.
Sources
https://store.hartman-group.com/content/THG-Sustainability-2019-Study-Overview.pdf
https://www.hartman-group.com/