Many footwear brands are pursuing their green commitment on several fronts, from the use of renewable energy for production to the selection of environmentally friendly materials.
Even the classic shoe box, which has always been characterized by essential design, is quietly renewed according to these trends: reduction of over-packaging packaging and use of recycled materials, or that facilitate reuse, packaging recovery or recycling. This second trend in fact influences in particular paper and board whose use focuses, in addition to the use of recycled and recyclable fiber, also the use of paper from sustainable management (FSC).
The minimum standards identified by the European Ecolabel are a useful reference for adapting production to sustainable industry standards, These include specific criteria for the packaging of footwear which confirm the use of recycled material.
EU Ecolabel requirements include: product durability; recyclability and recycled content, as expressly formulated in the new Circular Economy Action Plan for a cleaner and more competitive Europe; adopted on 11 March 2020.
Source: EcoPackaging
An example of this is the recent revised criteria for awarding the Ecolabel for products in the new category "printed paper, stationery and transport paper" (Commission Decision 2020/1803/EU of 27 November 2020) where «paper transport» means paper products used for handling or transporting goods.
The purpose of these new criteria is to use more sustainably produced paper products from sustainably managed forests or recycled materials and to limit the use of hazardous substances.
https://www.comieco.org/come-essere-competitivi-in-europa-grazie-al-marchio-ecolabel/
