7 Steps Guide for packaging design

First part, see here 

4. Creating an Information Architecture

Think again about these three questions. Especially who buys your product and where you find it. You can use this information to create an information architecture for the package.

You can provide beautiful pictures of your products, great ratings from your customers, witty explanations that show off your looks, and great graphics that show customers how to use the product. However, when the buyer looks at the package they will probably only remember one thing.

What do you want?

Choose what you want to know about the product. It should be the center of your design. You can then select a product or click on the link to add two or three items to display after the transaction is completed. Let's take an example.

1) Lelini's brand name is the most important. Next, there is a tagline that indicates what the product can do to buyers.

2) The most important thing that consumers need to know is that they are organic. And the picture tells you how you prepared the product.

3) Look at the picture. Are not you hungry? You can see exactly what is in the bag. And second, it tells you how easy it is to prepare at a glance.

5. Evaluation of packaging design

You have a great idea! Now is the time to give some feedback. Here are a few things to consider:

1. Is your product clear?

When looking at the package, is it clear what role the product plays and for whom? Buyers will spend money on understanding. If the packaging is not intentional, make sure it is not similar to anything else. You will not want to confuse the consumer.

2. Is packaging the honest expression of your product?

One of the worst things you can do is to misdirect the product to packaging. Make sure the photo in the packaging is actually a product photo. If you show a picture of a muffin filled with raisins and there is actually one raisin per muffin, you might think that you are cheated.

3. How will this package look in 3D?

A good designer should provide a model of print preparation (flat) and three-dimensional design. You can also print a print on white paper and assemble it into a box or tube to create a full-scale model. This will tell you things you would not otherwise notice. Sometimes the image looks good when it is flat, but it looks bad when it is created in 3D (or vice versa). Make sure you understand the differences.

4. What does this package look like in the store?

How the package looks on the shelf is very important for products sold in stores. You should consider the following:

How much packaging do you see? If the products are side by side, you usually only see one side. Make sure the most important information is front and center.

What do they look like when these products are stacked side by side and on top of each other? Is there a pattern created? Do you want to be there?

What is the appearance of the product compared to the competition? Go to one or more stores where your products will be sold to figure out where your products will be placed. Most products are one color? How can you make your things stand out and get your attention?

5. Is this design versatile?

Can I easily modify the design to match the new variant of the product?

6. Can I reuse packaging materials?

This is not important for all products, but you may need to consider (and if you want to) reuse the packaging. For example, can you put your bag in a grocery store? If you are selling gardening gloves, can I rebuild the box with pollen? It is smart and functional.

6. Feedback collection

Before deciding on a 100% packaging design, make sure that key stakeholders and employees who have never heard of or have never heard of the product and have never used it before

Even if you are a neighbor across the street, people who are not close relatives to your product will notice things you never did. Consider the following questions:

What is the role of this product?

Who is buying this product?

What are the main messages you get when viewing the packaging?

Their answers to these questions will help you determine whether the package delivers what you want. If not, go to the designer and see what you can change.

7. Getting the right file from the designer

We decided on the packaging design. Now go back to the information you got from the printer and make sure you have the right files. Here's what you need:

Packaging drawings in vector format: Maybe Adobe Illustrator (.ai), .pdf, or .eps file. You need one for each package change you make.

Color Code: If your printer uses a custom color, check the Pantone or CMYK color code to get the desired result.

* Dielines: Flat pattern of product packaging. Designers and printers use these tools to create the proper layout of the package.

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4 First Basic Guide to Product Packaging Package Design

Once you have gathered all the information mentioned in the ' Basic Guide to Product Package Design ', the fun part, the design process begins. Remember how to tell stories from your packaging design? The choices you make in the design process will help convey that story.

1. Understanding the Packaging Layer

There are three "layers" of product packaging: outer packaging, inner packaging, and product packaging. Your product may require one or both of these.

The outer packaging will be the first to be seen by the customer. This is to protect your product from the outside. This may include a box where the product is shipped or a shopping bag where the product is placed in the store.

Inner packaging is to ensure that the product is stored safely in the outer packaging. This can prevent something from shaking. Or it may be a sealed bag that serves to maintain freshness.

Product packaging is what most people think when they think of packaging. Boxes containing toys, bottles with labels, tags attached to clothes, candy wrapping, and so on. Each of these layers gives you the opportunity to say some of the stories you want to say. 

2. Select the appropriate packaging type

There are several packaging types available for the product.

Choosing between a box and a bottle may not always be a simple matter. But sometimes it is not. Here are some things to consider when choosing the right type of package for your product:

product

Everything is always this way! If you sell a liquid thing, it will limit your choice. But do not let it interfere with your creativity. Look at the Capri Sun. They made the juice packed into a pack and monopolized the juice box industry. Or a product like Go-Gurt that makes a spoonful of yogurt suck in a pack.

compete

Did everyone else put the soup in the basket? You really want to think hard about how to put the soup into something else. On the one hand it will make you stand out and it will help you stand out. On the other hand, consumers are accustomed to soup cans and grocery stores are preparing to store cans in the soup corners, which may mean that your soup box is fighting a hard fight.

budget

There is a great idea on how to sell astrology in a star-shaped box. However, if the budget is $ 0.50 per piece, it will not be possible. Always be an ideal customer. If a reasonable price is being sold for $ 12 each, a simple, inexpensive box is probably the best way. But if you are a hand made gold souvenir sold for $ 100, it might be better to increase your budget and buy that colorful star-shaped box.

3. Align the printer

Printing is not a task until the design is completed. But before you reach that level, you have to think ahead. When connected to a printer, it not only stabilizes printing costs, but it can also provide specific information that can help designers prepare files.

Here are a few questions:

What is the drawing?

If you use standard-sized boxes and labels, your printer must be able to provide pages and templates that you can share with your designers.

File format requirements

The printer needs a vector file. Is it a layer file? Should I include a cut line? Is not it? Designers must provide printable files in Adobe Illustrator (.ai), Photoshop (.psd), PDF, or EPS. Without the correct software, these files can not be opened, but the printer can be opened. Designers also provide visual real-world models in PNG or JPG format. Make sure you understand the right file types and can provide them to users correctly.

Color options

Some printers can match all Pantone colors and colors. For others (especially the low-cost option), the color palette you can use when working is limited.

Digital vs. offset printing

What type of printer do you use? What is the minimum order quantity for offset printing? How are costs adjusted?

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Features of Kraft paper or craft paper

What about kraft? It is paper made from kraft pulp, brown is typical and its surface is rough and tough. Mainly used as a package, shopping, housing, business cards, covers, food packages, luxury packages, etc., especially Optimized for food package box . As you can see, it is similar to the material of the courier box, so it is often expected that the unit price will be low, but the kraft paper is high-grade paper and the paper price is expensive!

There are many kinds of kraft paper, I will introduce only 10 kinds:

1. Craft Pack

2. New Craft Board

3. New Eco Craft

4. Starcraft

5. First Vintage

6. Fancy Craft

7. Royal Craft

8. Multi-craft

9. Wrinkle Craft

10. Shuppel

From 1 to 6, see here 

7. Royal Craft   Single-sided coating board made of natural kraft pulp.  It is composed of two layers of paper structure made of hardwood pine pulp in natural craft color on the unc stand out . 

 It is eco-friendly, and has excellent durability and integrity. 

 It is mainly used in various package boxes such as commercial print, shopping bag, food package.  W eights are 305g, 330g, 360g, 390g, 420g, 490g and 560g. 

8. Multi-craft   It is a natural craft with excellent preservation of roundness and strength with excellent characteristics in w refrigerated food. 

 Since it has a high density structure, it provides high strength even at low height, which is effective for redu Optimized for grocery packages, mainly used in pharmaceutical and industrial packages.  Basis weight is 293g, 332g, 361g, and 391g.

9. Wrinkle Craft   The natural grain of the surface of the fabric during the manufacturing process doubles the design effect an We are proud of soft and tough strength. 

 It is made of natural pulp and can be used as food package. 

 It is mainly used for gift package, shopping bag, book cover, card, food package.  The basis weight is 120g, 140g, 160g, 200g. 

10. Shuppel   It is an analog concept paper containing the mind that wants to become familiar paper by the compound wo Utilizing low-density production technology, you can obtain a texture equivalent to a one-step weight produ Used mainly in envelopes, shopping bags, posters, covers and brochures.  The basis weight is 1 11g, 204g.

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Kraft paper or craft paper

Kraft paper / craft paper can be said to be an environmentally friendly natural analog paper
What about kraft? It is paper made from kraft pulp, brown is typical and its surface is rough and tough. Mainly used as a package, shopping, housing, business cards, covers, food packages, luxury packages, etc., especially Optimized for food package box . As you can see, it is similar to the material of the courier box, so it is often expected that the unit price will be low, but the kraft paper is high-grade paper and the paper price is expensive!

There are many kinds of kraft paper, I will introduce only 10 kinds .
1. Craft Pack
2. New Craft Board
3. New Eco Craft
4. Starcraft
5. First Vintage
6. Fancy Craft
7. Royal Craft
8. Multi-craft
9. Wrinkle Craft
10. Shuppel

Features:

1. Craft Pack

The soft structure of softwood pulp is excellent for insulation effect. It is a low-density, high-yield product that can save 20 ~ 30% in cost compared to the same thickness cardb It is mainly optimized for food and beverage packages and cosmetic package boxes. The basis weight is 224g, 244g, 259g, 283g, 308g, 332g, 356g, 385g and 410g. (Where the basis weight is the weight per unit area of a sheet of paper , typically expressed in grams of paper)

2. New craft board

New Kraft board with high smoothness and strength expresses outstanding printability, workability. Mainly used for covers, brochures, shopping bag tags, business cards, and various package boxes. The basis weight is 175g, 205g, 225g, 250g, 2 75g, 300g, 337g, 440g, and 469g.
3. New Eco Craft
Eco-friendly non-bleached pulp is used and it is uncoated. It has high strength, volume and water resistance Mainly used in covers, brochures, shopping bags, tags, business cards, and various packages. Weights are 161g, 175g, and 200g.

4. Starcraft
For the purpose of high printability and processability, the top side is made of non-bleached natural hardwo The underside is a two-layer structure made of strong and hard SFI natural softwood iron pro, which minim It is mainly used for refrigerated storage, parts boxes, shopping bags, tags, labels and various packages.

5. First Vintage
It is based on raw paper blended with unbleached pulp of softwood and bleached pulp of hardwood with co It is a multi-colored graphic paper with the color and texture that reinterprets the old feeling with the vintag It is mainly used for commercial prints, stationery, invitations, shopping bags, and various packages. The basis weight is 120g and 157g. It has 12 colors.

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The benefits of cartons in life

As we all know carton boxes have many uses in life in which the greatest use is to pack the goods in convenient transport. But there are still plenty of other useful uses for life.
Carton box for convenient transportation

The undeniable use of the carton is that the packaging protects the goods moving away. Using cardboard cartons to keep your belongings safe from scratches, shreds, and small items that fit into the bin to make shipping easier and avoid getting lost. Using containers for packing, food packaging, export items is a regular thing.

Carton box to promote the brand

The carton also has great benefits when it comes to serving as a cost effective advertising medium. Company information, brand names, slogans, logos can be printed on the bin and spread the message to customers.

Carton box protects the environment

Carton boxes also have great benefits when reused several times to help protect waste minimization. Carton paper can also be decomposed very easily to handle.

Carton boxes are ornaments, baby toys

A very unique use of old carton boxes can be used to make baby toys or models. Old cartons can be sanded into small cute toy houses. The skillfully transformed into picture frames, unique decoration for the house. Accommodation for pets.

There are many other uses of cardboard boxes for us to explore. Try to buy old cartons to create more interesting toys for your baby. Wish you success!

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Take advantage of the Carton cover for furniture, why not?

Corrugated cardboard

Use recycled materials to turn them into indoor furniture while avoiding waste of resources and protecting the environment. What do you think if the carton, extremely cheap and popular material can be designed into furniture?
If you think furniture made from cardboard will be very rough and not aesthetically the image below may give you a different perspective.

Bookshelves

The easiest way to do this is to use a cardboard box to make a small bookstand. If more feasible, large bookshelves designs are not impossible. However, it is recommended that you place the bookshelf against the wall instead of standing without a fulcrum.

Bed

You will be surprised to find that the carton beds are much cheaper than wood but still ensure aesthetics and solidity.

Shelf

This is a very common design, using carton boxes assembled into a stylish wardrobe.
Carton table

Made entirely from cardboard, along with an ingenuity in styling and decoration, the desk made of cardboard covers looks very unique and suits the eye.

Seat

There are many ideas for making cardboard cartons into chairs. However, in order to have a firm seat, the sheets must be very thick or you will have to use multiple panels.

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Reuse the old carton into a lovely gift bag

Do not rush out of the carton, re-use it as a gift box just as convenient and save the following simple method.

Material:

To make gift boxes, people should prepare the following materials:

- Carton cover, cardboard a bit

- Plates of colored paper

- ribbons

- Supplies: pen, ruler, scissors, glue, gun glue

Making:

Step 1:

Draw 5 rectangles on the carton board according to the specific measurements as follows: a large rectangle 15cm x 34cm in the middle, two rectangles on both sides of the length of 10cm x 34cm, two rectangles on the sides width 10cm x 15cm. The shape of the figure is the main body.

Equivalent, you create 5 rectangles together to wrap the package 15.5cm x 34.5cm, the lid height 3cm. make the package cover.

Step 2:

Cut two rectangular cartons 14.5cm x 33.5cm and 15cm x 34cm to stick in the bottom of the package and cover the bag. Fix the cardboard into 2 rectangles 9.5cm x 33.5cm and 2 rectangles 9.5cm x 14.5cm to stick in the bottom of the package. put the majority of the body panels, box cover, paper in the box on the left side of the paper color pattern, and then fixed on the paper.

Step 3:

Cut, fold and glue the paper edges one by five centimeters into the inner surface from the carton to the package with a glue pump. Similarly, you stick the edges of the paper with the carton cover of the box. Note: Instead of the edge of a paper, 5cm box body, you roll the paper width of 3.5cm to stick in the lid of the box.

Step 4:

Four sealed guns are sealed into four boxes. Next, stick two corners of the three walls into the box cover, each with two corners left to stick the ribbon decorations.

Step 5:

Wrap the ribbon into two pieces larger than the 3 cm box circumference. Insert the ribbon wire into the edge of the paper from the cover of the box. Next, tie the ribbon around the edge into the package, and then attach one end of the ribbon to the other side of the edge of the paper. Then, fold the two corners into the remaining package.

Likewise, you are wrapped in patterned paper outside the box wall paper, box bottom and bag lid. Cut the small ribbon into two similar segments, folded in two, attaching the two ends of the wire from each of the two strips to the length from the bottom of the box to hold the chain. Then, you paste the pads into the box, the bottom of the box and the lid of the box inside the lid of the box, into the box. Finally, cut the ribbon halftone to form a small bow decorated side by side into the lid of the box is finished.

Result:

So the lovely gift bag is complete. You just have to make a gift inside the bag and close the lid again, extremely simple should not you? The secret to hiring this gift package is not difficult, just a little care to cut, fold and paste paper.

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Process and benefits from the old carton recycling

Currently on the market, daily discharge tons of waste including carton. In fact, the carton can be completely reused, but by understanding, most people consider the old carton to be defective.

Old cartons can be reused in many forms. The simplest is that you can reuse them as needed items for your family such as wall brackets ...

 In addition, most of the old cartons are returned to the factory for reuse. From old cartons, thanks to the processing machines, we have new cartons. The carton's reincarnation cycle will remain the same, so carton products are environmentally friendly.

Carton recycling process takes many steps.

Picking -> Transportation and circulation difficult -> Recycle pulp and lighten -> Cleanse -> Remove ink -> Crush, bleach and lighten -> Paper (produced pulp to continue the process of creating paper, carton).

Recycling old cartons has many benefits:

 - Recycling cartons helps protect the forest, reducing the need for timber.
 Recycling carton is to protect natural resources and reduce the environmental pollution caused by processed fiber materials.
- Recycle cartons to reduce non-biodegradable waste, reducing pressure on dumps and buried garbage / incinerators. Because of the above reasons, cartons are increasingly used. Hope the article gives you many insights as well as the utility of recycling cartons.

Fabricate old carton into other decorations.

Carton boxes are used to help businesses keep their goods on the go. In addition, the old carton also made many beautiful items such as:
- A carton for cooking for girls.
- The house with carton material
- Carton rack
- The carton is a motorcycle model.

Botta Packaging is used for recycle corrugated cardboard and provides different types of box that can serve different your needs. Follow us here in our website

For finding a small quantities of corrugated cardboard box you can find here in our Ecommerce 

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