FOOD PACKAGING DESIGN

The design phase of a packaging does not simply concern the creative dimension but responds to a series of rules, the knowledge of which is essential to be able to create a package that can not only contain but to tell and communicate with the consumer.

It is in this sense that we talk about the structure of packaging because we want to break down packaging into its fundamental parts and assign to each its role, so as to give you the right tools to design effectively.

According to the Italian Packaging Institute "A well-designed packaging has the ability to stimulate the feelings of the consumer by leading it or towards new desires, which the product will promise to satisfy, or towards the search for reassurances, that brand recognition will provide. To guide the user towards the purchase the package must be original but recognizable, but above all it must know how to communicate in a simple and clear.

Source: Eco-sleeve

The areas that make up the structure of the packaging are 3, the front, the back and finally the sides:

The front: performs very important functions such as attracting the consumer, and facilitate the recognition of the brand. It must attract the attention of the consumer.

The back of the packaging: is used to insert information related to legal obligations such as the nutritional table for food. This area might seem less interesting from a design point of view as it is less creative. Instead, especially in recent years the back of the packages is increasingly taking an important role.

Part on the sides: probably the least observed part by consumers, at least when collecting information for the purchase. You can use this part of the packaging to provide advice on the use of the product, suggestions to consume food creatively or to insert other information that helps to build the relationship between the consumer and the company.

Reference

https://istitutoimballaggio.org/     

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HANDBOOK 2021: SOSTAINABLE LOGISTICS AND PACKAGING FOR E-COMMERCE

 Handbook 2021: sustainable logistics and packaging for e-commerce.

                                                                                                                                          

On 11 May 2021, it was presented at the Netcomm Forum 2021, the Handbook 2021.

It is a practical guide for companies that want to develop their own logistic project for ecommerce and new retail. A written guide with the contribution of over fifteen experts and members of the Netcomm Consortium. Comieco also participated in the drafting, with other members.

The main topics addressed concern: order and warehouse management; delivery, return and last mile; packaging; customer care; digital export logistics; multi-channel logistics; marketplace logistics; payment and logistics.

There are sections dedicated to advice for companies and examples of business cases. 

Some of the company examples in the guide are: the Fratelli Carli case; the Easycoop case; the Ebay network etc.

The reason for this guide is linked to the fact that e-commerce is a growing phenomenon.

In fact, e-commerce represents over 12% of the retail market in the world and digital channels influence and guide over 50% of purchasing choices.

Source:  Life cycle assessment from Botta Packaging

Metropolitan areas contribute to growth, with e-commerce penetration rates double the average of the country, but e-commerce has now penetrated all Italian homes.

In this context, logistics and packaging play a primary role. They are the engine of e-commerce, for customers are among the main critical factors in choosing the sites from which to buy. The logistics for the e-commerce is also a true revolution in the revolution of the e-commerce: they change the flows of the goods that are separated from the flows of the orders and also from the mobility of the customers.

Packaging is the key element in customer service, but with the increase in online purchases, Packaging is also increasing and there is an increasing need to find sustainable solutions capable of reducing the impacts of production and optimising recycling and recovery.

Reference

https://www.comieco.org/handbook-2021-logistica-packaging-sostenibili-per-le-commerce-e-il-new-retail/

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PERSONALIZED AND ECOLOGICAL PACKAGING

 PERSONALIZED AND ECOLOGICAL PACKAGING

Packaging can be at the same time personalized, ecological, and also luxury.

As of nowadays, these features are increasingly in demand in the b2b market to packaging companies.

During the custom packaging production process, large volumes allow for greater customization at a lower cost per unit. Quite simply, the larger the order, the more customizable the packaging is.

Customized packaging means that a company can choose the most suitable packaging for its products. You can choose how to customize packaging through colors, shapes, lettering, and specific materials. The cardboard is the material that best meets the needs of consumers, as it can represent a perfect combination of customization and ecology. 

The use of completely recyclable materials, such as paper and cardboard, represents a way for companies to enhance the value of their products. In fact, ecological and personalized packaging is a way not to associate the products with commercial ones and to convey a sense of uniqueness and quality of the good offered.

Source: EcoPackaging

Offering products with a nice and reusable packaging, moreover, has a great impact on customers especially for those with high purchasing power.

A personalized and ecological packaging should pay attention, first of all, to these elements: the use of recycled, recyclable, or compostable material and prints with non-toxic materials.

Botta Packaging is committed to satisfy the most varied requests of consumers, regarding packaging and customization. 

With a quality entirely Made in Italy, the company, for over 70 years, produces corrugated cardboard packaging fully customizable.

Botta packaging represents the perfect combination of tradition and innovation. Through the use of technology, more and more advanced is able to meet the most sophisticated needs of customers, with efficiency and in the shortest possible time.

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 HOW TO SEPARATE PAPER AND CARDBOARD COLLECTION 

Most of the packaging of products we buy in shops or e-commerce involve a large quantity of paper and cardboard. 

Separate your waste in a correct way has become a priory that interests citizens as well as economy and the eco-system in which we live. 

Paper and cardboard involved in the production chain are potentially all recyclables. 

HOW TO RECYCLE PAPER AND CARDBOARD PACKAGING? 

As we known, in order to recycle paper and cardboard it is necessary to separate our waste. Paper recycle with specifics rules and boxes is one of the first initiative that has been introduced in Italy, 

So every individual must contribute with a simple gesture to improve our sustainability. 

Here are some tips that explain ho to do the correct disposal of waste: 

• Less voluminous paper and cardboard waste should be collected in paper bags that can also be recycled or made from new compostable/biodegradable plastics.

• All types of cardboard packaging, even if coloured, can be disposed of in the paper collection.

• It is important to eliminate other materials such as paper tape and plastic inserts in order to make the content visible. 

• Boxes and very big boxes must be crushed and folded in order to occupy less space. 

WHAT NEVER THROW IN PAPER RECYCLING CONTAINERS 

Source: Eco Packaging

It is forbidden to throw paper and cardboard together with the following materials: 

• Photographs and films. 

• Plastic paper cups and plates. 

• Dirty or greasy paper. 

• Oiled paper. 

• Paper kiln. 

• Dirty napkins (if they are in pure cellulose, they can be disposed of in the damp, if they are textile fibres they go in to the undifferentiated). 

• Receipts, invoices and receipts in chemical/copying paper.

• Paper and paperboard containers containing chemicals or harmful substances. 

• Clean pizza cartons (if very dirty or greasy, they should be disposed of in the undifferentiated).

Sources:

https://www.waltermarketing.it/index.php/blog/11-marketing/24-il-futuro-dei-packaging-e-degli-imballi.html

https://blog.ratioform.it/scatole-e-imballaggi-in-carta-e-cartone-sai-fare-la-differenziata/

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