In the world of sustainable packaging, we often hear about plastic, recycle, paper and pollution. However, the attention to design and material of packaging is not sufficient, we need to consider overpackaging.
Overpackaging is when a product is contained in a box that is bigger than the object. The result is a big waste of materials.
This phenomenon occurs especially in the food industry where a large quantity of plastic and paper is used to pack each product such as fruits or vegetables.
That’s why the fight against pollution should start from the project of the perfect design. Companies should not consider the number of products but their dimensions and characteristics; this because perishable goods need to be packaged in specific boxes to increase their shelf life.
Furthermore, it has been studied that recycling is not the solution: even if you use sustainable products, you are always producing more than the products require.
Another problem is related to marketing strategies because in supermarkets packaging must attract consumers and new potential buyers. Colors and design play an extremely important role in the sale process. This because our mind wants something that grabs their attention and stimulates desirability.
To reduce the waste of packaging, BOTTA Packaging provides the right combination between design and sustainability.
For instance, Eco-Paper Fruit Tray is eco-friendly, circular by nature, and recyclable. It is the perfect solution for fruit protection in retail stores. It is composed of molded pulp. It saves space, warehousing, and transportation costs. The most interesting advantage is that it is flexible and the design allows the stackability of trays.
If you want to discover our range of eco-products, visit our website.
https://www.renewablematter.eu/articoli/article/quando-e-troppo-over-packaging-nel-sistema-cibo
https://www.ecoefficientdesign.com/ecoblog/overpackaging-how-to-abuse-from-packaging-materials
