Contain and protect the product - ten years ago the function of packaging was not essential to attract consumers and sell products.
However, things have changed and today we cannot consider packaging as a separate part of the product. They must be projected and seen as a single entity.
The packaging is the first element that determines the choice of a product because our attention is becoming poorer and poorer. That why companies are trying to find the right combination between design and sustainability for packaging. The focus is shifting from what we find inside the box to the characteristics of a box.
For instance, if a consumer thinks that packaging is not sustainable and attractive, she or he would not purchase this.
Furthermore, today companies must communicate their values and this part starts from the packaging.
In order to reach this purpose, companies need to invest in a graphic team specialized in marketing and design because both skills are required.
As for sustainability, it has been studied that consumers are willing to spend more money on packaging that they found sustainable. On the contrary, they reject it.
In BOTTA Packaging you can find a wide range of eco-products in which the attention to design is considered as well as sustainability. In fact, BOTTA Packaging uses recyclable materials that are circular by nature.
One of the latest products is Eco-Self Seal Cardboard: the perfect solution that provides protection and gives a pleasant aesthetic appearance to packaged products.
You can find information and detailed descriptions on our website.
Reference
https://tivitti.com/importanza-packaging-tra-design-e-marketing/
https://www.insidemarketing.it/importanza-packaging-strategie-marketing/
