Barriers to Sustainable Packaging and How They Can Be Overcome by Businesses

 

Sustainable packaging solutions have become the standard in recent years as a means of reducing the nuisances associated with plastic packaging. They contribute to the preservation and conservation of the environment for future generations. Numerous are the benefits it provides to individuals, businesses, society, and the globe at large. Regardless of its numerous benefits, the packaging sector confronts several obstacles as it strives to become more sustainable. Numerous impediments prohibit certain firms from adopting entirely sustainable packaging options. This article will discuss some of the hurdles that businesses face and how they may overcome them.

First and foremost, there is the expense of research and development. To develop more sustainable packaging solutions, your firm must do extensive market and material research. This method can be extremely expensive and time-consuming to create. It necessitates significant expenditure to produce the finest potential solution. When firms consider this, they opt to discontinue their pursuit. However, it's critical to consider the possible cost reductions associated with simplified packing. Your company can start by focusing on areas where eco-friendly packaging can save money. Packaging waste reduction is a win-win situation.

Secondly, passing on material costs to customers. When businesses consider the higher cost and its potential impact on the ultimate price paid by the customer, they fear their goods and packages may lose market share. According to a study conducted by The Hartman Group, 51% of respondents stated that the environment is their primary motivation for purchasing sustainable or socially responsible items, and young consumers are ready to pay a premium for sustainable products. Sustainability is experiencing a renaissance, and customers are willing to pay a premium for it.

Source: Ecopackaging

Thirdly, there is a requirement for further protection and durability. No matter how environmentally friendly or sustainable a packaging approach is, it will fail to meet its primary objective of preserving the goods contained within. Today's eco-packaging options are sturdier and stronger to protect the goods from dirt and harm.

As the planet's plastic pollution grows direr, packaging alternatives must be developed as quickly as possible. Not surprisingly, it is not always simple or inexpensive. But with new creative ideas coming up each day, this is doable.

Sources

https://store.hartman-group.com/content/THG-Sustainability-2019-Study-Overview.pdf

https://www.hartman-group.com/

https://wasteadvantagemag.com/5-challenges-in-sustainable-packaging-and-how-businesses-overcome-them/