Secondary packaging is the outer layer of a product's primary packaging that groups and protects the primary package. It enables a shipping case to be completely packed, preventing items from shifting during transportation. Secondary packaging materials include cartons, trays, and film bundles.
Secondary packaging is the first point of contact for buyers, and
businesses should design it in such a manner that it leaves a lasting
impression. During the shipping process, it's simple to add branding labels,
inserts, and advertising that promote your business everywhere the box is seen.
This increases your business's recognition among potential customers. Your
packaging can assist improve your company's image.
Therefore, while picking secondary packaging for your organization,
take into account all of how this packaging will benefit you. Consider the
growing demands of your current and prospective consumers while making this
decision.
When selecting secondary packaging selections, you must consider the
appropriate size, material, number, and color. Sustainability is now at the
forefront of every choice made by individuals, businesses, governments, and
society as a whole, and as such is a critical element to consider if your firm
wants to benefit from secondary packaging. Avoid using a secondary box that is
significantly larger than the primary package; this will annoy your consumers
and may also result in damage and disfigurement of your products.
One advantage of this piece is that you're not limited to choosing a
secondary packaging solution for your business alone, BOTTA Packaging is pleased to assist you in finding the finest
available packaging for your
business.
References
https://www.alcaminow.com/blog/the-importance-of-secondary-packaging
https://www.thepackagingcompany.us/knowledge-sharing/ecommerce-retailers-must-secondary-packaging/
