In this article, we will talk about brands' ideas that have changed their packaging, making it more sustainable.
The first case is about "Princes Tuna" which was concerned about the sustainability of canned tuna. However, this brand has a strong recognition due to its packaging. Therefore, any changes could have led to a risk.
Princes Tuna has decided to replace plastic wrap with certified FSC cardboard. Such revolution allows the company to remove 96 tonnes of plastic from Princes Tuna product annually.
The company has committed to ensuring that all its packaging will be recyclable by 2025.
According to Edelman, "Princes saw a 9-point increase in purchase intent" thanks to the educational campaign.
The second case is about IKEA which has decided to eliminate the paper catalogue and substituted it for a digital podcast catalogue of four hours. A narrative voice talks about furniture and its features, entertaining listeners.
Moreover, IKEA Canada has launched "The IKEA ScrapsBook" in order to avoid wasting food.
Accordingly to a study of Second Harvest in 2019, Canadian people throw away almost 60% of their food annually, the same amount with which a person could eat for five months.
The book has 50 receipts of different cultures proposed by the major chef Andrian Fort and Craing Wong.
The third case is those about Heiniken packaging.
Heineken launched "Green grip", the news plastic-free packaging. Thanks to it, the company will remove 517 tonnes of plastic annually, the same amount of 94 million plastic bags.
The fourth case concerned Coca Cola company, which has proposed the same packaging change of Heiniken.
This new solution is called "KillClip". The packaging is made in FSC cardboard, 100% recyclable.
This new technology allows the company to decrease the amount of CO2 emissions by 50% and the use of 450 tonnes of plastic annually.
https://www.edelman.com/work/broaden-your-gaze
