THE NEW SUSTAINABLE CONSUMER

 THE NEW SUSTAINABLE CONSUMER

Nowadays we are facing a series of problems to which we have to find urgent solutions. From plastic pollution in the ocean, global warming, to the climate crisis and deforestation; the theme of sustainability has become a trend that companies can no longer ignore.

Consumers are paying more and more attention to the issue of sustainability, and that reflects their purchasing decisions. Create and sell a good product is not enough anymore. The product also must be sustainable, and the company itself has to follow ethical rules and everything has to reflect consumer’s needs, increasingly attentive and inclined to a green lifestyle, to support the planet. 

Especially after the pandemic of COVID-19, which in one side has increased these environmental issues, many consumers have declared themselves ready to change their purchasing habits and their commitment to sustainable purchasing. 

A study by “Capgeminiresearch institute”, analyzes the impact of sustainability on consumers' purchasing decisions and their expectations from companies. This research shows that 79% of consumers are willing to change their purchasing preferences towards products and companies that follow certain criteria such as social responsibility, inclusion, and environmental business impact. The pandemic has also increased consumer awareness and commitment to more sustainable purchases: 67% of consumers said they would pay more attention to natural resource lack, while 65% said that in the future "new normal" they would be more mindful of the impact of their consumption.

More than half of the population is changing their buying habits, especially if we speak about young consumers: 57% of people aged 18-24 have started buying products from lesser-known but more sustainable brands. The 52% of respondents to the research said they have an emotional connection with products or companies they consider sustainable, while 64% said buying sustainable products makes them feel better, a percentage that increases to 72% for those between 25 and 35 years old.  

BOTTA Packaging keeps herself up with the times. Understanding the consumers’ needs and the current challenges, BOTTA Packaging offers to its clients sustainable packaging innovations that are in line with the values searched by the consumers, to protect the environment. 

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