Packaging, the packaging or packaging of a product, is a key element in a marketing strategy, particularly when it comes to food packaging. The external aspect of a product is a bit the business card of the manufacturer, as well as a factor on which the customer is based when he chooses to buy it; that’s why packaging design plays a fundamental role, both for brand identity and, because of the attractiveness of the product itself.
In the world of marketing, there is real psychology behind these concepts, fundamental aspects to truly understand what is the packaging: just as it happens for advertising, the external and also the aesthetic aspect of a product contributes to attracting the attention of potential customers. Several industry studies explain how the idea of buying and the need for a product and the desire to own it is born in the minds of consumers long before they enter a store.
Our brain unwittingly receives messages from advertisements as well as from the packaging itself, information that stores even if initially, that product seems not to interest us. These messages activate all five senses and it is precisely through the perceptions received that we are then induced to buy one product rather than another.
Botta packaging, for this reason, offers a service specifically dedicated to the design and graphics of the packaging, according to specific needs.
2 types of packages: regular package; premium package.
On our official website you can, in the services section, have all the specific information.
