Why is packaging so important?
Packaging is a fundamental marketing tool that has the task of convincing the customer to whom it is addressed, allowing the product to stand out from the different competitors of the same product category.
The creative process at the basis of it, must take into account: the content, which can be more or less emphasized, the target to which it targets and the brand image that is built around the brand.
Designers often question the possibility of giving the packaging a second function and often you jump into completely unusual areas.
Packaging (or packaging) involves the development of a container and a graphic design for a product. Packaging is a very important part of the product, as it can make it easier to use, easier to identify, more beautiful.
It’s able to influence customer attitudes and therefore their purchasing decisions, like the name of a brand.
There are thousands of products on the market that compete for the attention of your customers. According to some studies, one third of a consumer’s decision-making process is based exclusively on the packaging of the product. To be successful, the packaging of your brand must stand out and look different from your competitors.
The colours used in the packaging of the product play a key role in consumer purchasing decisions. Your brain reacts to colors in different ways, so choose the colors of the pack accordingly.
Source: Life cycle assessment from Botta Packaging
Take a moment to think about some of your favorite brands. They all have one thing in common: they are memorable. Over the decades, brands such as Coca-Cola have made small changes to the packaging and have remained faithful to their original appearance.
