THREE PIVOTAL FACTS TAKEN FROM THE NEW BOTTA PACKAGINGS’ MARKET REPORT: “THE PACKAGING IMPACT: EMPTY SPACE, SUSTAINABILITY AND CUSTOMER SATISFACTION”

The 17 – page market report by Botta Packaging, published this November, has given us valuable information on the issue of Empty Space and its impact on firms and environment, as well as the consumer’s opinion about enterprises’ responsibility in this matter. Today, we will list out the 3 important facts from this report as follows.

Fact #1: Packaging plays a crucial role in Empty Space optimization

Indeed, the report pointed out that “packaging design impacts how a company can use available space and equipment. Package shape, strength, and materials impact the ability to use the full cubic capacity”. As a result, well-designed packaging can minimize the wasted space in cargo cabin on airplanes or vessels. Inadequate packaging can be cumbersome and costly for firms to handle. Also, according to the report, the dominant concern in good’s package design is the balance between ease of handling and cost related to materials and transportation.

Fact #2: Reducing Empty Space can bring back customer’s satisfaction, especially in

Ecommerce

The report showed that time is not the only vital competency in E-commerce. Around 66% of consumers are willing to receive packages a few days later so that sellers can reduce the transportation times and reduce environmental impact. Consumers are also fully aware about the impact of packaging waste. The report gave an empirical evidence of Amazon. “Amazon’s success and further requirements are to fulfill customer expectations without using unnecessary space, overprotecting, or generating excess waste.

Fact #3: Regulations on packaging also aim for minimizing Empty Space

Life Cycle Analysis (LCA) and Balanced Scorecard are common tools used to evaluate the environmental impact produced by existing packaging systems. Criteria includes the packaging design which reduces the wrapping layers and package size. Botta Packaging’s report also highlighted the different national laws on this matter. Design requirements to control empty space ratios are implemented in various governments. From the report: “in South Korea, the allowed empty space is 10-35%, Japan allows up to 40% free space for cosmetics products while in Australia, it is 25-40%. Australia, Belgium, the Netherlands, Greece, Slovakia, Spain require producers to submit a detailed packaging reduction plan”.

Above are 3 important facts we could see from Botta Packaging’s market research on the Empty Space issue. The team has done a great job to give the reader an all-round information about the economic and environmental impact of wasted space, the customer’s insight on sustainability of packaging and successful Case Studies of Empty Space management. The report can be found in the following link, on Botta Packaging website: https://www.botta.it/en/empty-space/